Three comments on Facebook conference. This is another approach to … – Gazeta.pl

With Facebook Messenger is already using 600 million people worldwide. A service gradually added new functions to it. Currently we have through it to send text messages, photos, videos, stickers, in the US as “do transfers” . Now there will be new features.

First of all, become Platform Messenger. This, from which you can install more applications dedicated to Messengerowi. Complicated? Maybe a little bit at the beginning.

1. Soon, our conversations with friends can be enriched for example GIFs. It will look like this:

– to install or run any application associated with the messenger you will need to select the menu communicator hidden under ellipsis

Fig. Facebook

– opens the list of installed applications already, but also those that may interest us

Fig. Facebook

– and now it starts to get pretty confusing – for example we choose. Application for creating gifs

– and I do not find ourselves in the Messenger, but in the application we have chosen

– there create gif

– click send

– and again, we are in the communicator Facebook.

Comfortable? I do not know. But one can easily assume that the gifs and various animated titles Messenger will be very popular. But this is only one new.

2. The second is related to the purchases and another attempt to fight Facebook with mail. Now various online shops will be able to implement the Messenger as a way to communicate with the client. Then it will look like this:

– you are shopping on the web, you pay for it, move on to the confirmation page. There you can select “I give permission the store X to communicate with me through Messenger.”

– if we choose, all information about the contract, which traditionally would get in a few separate emails (eg. “Custom made” “order shipped”, “tell us what you think about your order”) we will get via Messenger.

– from this level may be subject to change order or cancel it.

I suppose, that the solution can not be implemented by the stores too quickly. In the end, require as little automation media and a live person on the other side. In the end, we got used to the idea communicator – to talk with your friends, who react to what we write.

News is to be implemented already in the coming weeks.

3 . Mark Zuckerberg little accustomed to the fact that at the F8 announces major changes that occur during the year on Facebook. This time it did not happen. Perhaps because the social network is already serious company that will not be a fool. He finally found its business model and earning serious money. The challenge now is for him not only to attract new users, but to maintain the present. Therefore, expanding one of its most important products, that is precisely Messenger. Major companies do not have to change the world every year. Must firmly and consistently make money.