2015-10-08 10:34 [Photo: Microsoft] Author: DG 
I have not talked about Microsoft, as well as today. Somehow, in recent years he has ceased to be ridiculed and even “hated” the incarnation of evil. How did this happen? What about this decided? And if by chance we did not give up on this new image take?
At the conference Microsoft held on October 6 in New York,
And until recently there was no indication that we would have to find in this place …
Tablet – a mistake
In 2012 Microsoft unveiled to the world the first version of its tablet Surface Pro. The device, which could also connect a keyboard, would be a universal hybrid laptop and tablet. Something that will check both on a trip or while using public transportation as well as in everyday work. The idea was quite clear and legible. But no one did not augur success of this device. Nobody would have imagined that it can gain mass popularity. Not seen for such a combination of customers.
Tim Cook, who is then for a year as president of Apple, said:
– can be combined into one toaster and a refrigerator, but I doubt that anyone was with This happy.
A little over half a year later, in July 2013, Microsoft had to admit to error, reducing the price of unpopular devices by 30 percent. in hopes to save at least part of the incurred on its development expenditures. Until then lost him more than $ 900 million.
System – a mistake
At the same time as the first Surface on the market also found its operating system, Windows 8 . Microsoft introduced its new version of the graphical user interface, based on the tiles and clearly adapted to operate using touch screens. Giant Remond clearly chasing opponents. First of all, Apple, which dominates the market for tablets and smartphones as a manufacturer of hardware and software at the same time. But even Google’s, which unexpectedly became one of the main rivals of Microsoft in operating systems.
Microsoft wanted to have something similar to the company from Mountain View. He dreamed of a system that will connect all the devices of its users. Which will give them access to all programs and data, regardless of whether they use just your phone, tablet, or computer, or are in your own home or on the road – and always in the same way. These intentions and aspirations were visible in Windows 8 too much. And no one suspected that they might succeed. People do not want a computer that behaves like a smartphone or tablet; they would not like Windows. PC had forever remain Personal Computer.
– Windows 8 is not born out of necessity or demand; It arose because Microsoft has decided to impose its will on the PC market and force the direction of its development – in the form of tactile contact and tablets – which will allow him to compete and remain competitive against Apple’s iPad – then posted an industry
The market share of Windows 8 in its two versions – basic and 8.1 – currently amounts to a total of approx. 13 percent. For comparison, the previous version of the Microsoft operating system – Windows 7 – is installed on 56.53 percent. the world’s computers.
Microsoft changes direction
4 February 2014 the reins at Microsoft include Satya Nadella. One of the biggest successes of Indian origin branch manager of Microsoft’s Server and Tools was to create a powerful infrastructure for cloud computing. Specialists and observers to make him president of Microsoft gave a clear signal – the Redmond giant waiting for big changes. After years of acquisitive prescription in the past, the lack of vision for development and ineptitude in the challenge of becoming more dynamic rivals, went finally change for the better.
It helped also that Nadella – especially in comparison with who holds a very specific kind of charm Ballmer – from the beginning seemed vigorous man, hit, full of positive energy, which so Microsoft was missing. Yet the company was not only that, to stay in one ring of Apple. She wanted to be a as fashionable . Microsoft has always he wanted to be liked, , and Nadella with its upbeat image of give in the end hope that this will be possible.
distribution for a good cause
– Our focus at the moment on two issues – firstly on getting an update to Windows 10 was the perfect choice for users of Windows 7, even for those with desktop computers, mice and keyboards. It looks familiar, but is it so much new. And that we hope that the annual promotional offer will help a large number of users of Windows 7 to decide whether to upgrade – said Nadella earlier this year in an interview with service TechRadar.
He was referring of course to the company’s decision, which decided enable the holders of licenses for Windows 7 or 8 move to “spot” at no extra charge. For something Microsoft has decided for the first time in its history. If anyone still had doubts that Nadella means for the giant from Redmond entirely new times, it could completely get rid of them. The decision, which sparked the enthusiasm of PC owners and Internet users, had to be repeatedly explained to shareholders. It seemed that one of Microsoft’s lost his mind.
– there has not been any fundamental change in our business model. We want to be able to handle our users a wider range, as Internet service provider. Our goal is to conduct one of the largest network service that allows people to daily use of Windows. So this approach – explained the skeptics Nadella in the same interview.
The highest form of recognition
In mid-September 2015 for the expected, like every year at Apple ‘ and, the company presents its latest product.
– It seems to me that there are already people who will never buy a computer. The reason that I think we’re already in miescu in which the iPad does everything some users expect from their PCs – said September 15 Tim Cook in an interview with BuzzFeed service.
Screen size 12.9 ” and strong spefyfikacja make the iPad Pro can safely replace a laptop or even a desktop computer. Apple sees for its application not only in everyday work and entertainment. According to the American company of the unit could benefit even movie producers who, through him, will be able to make the first work on video editing directly on the plan.
Since the launch of the first Surface Pro is not passed yet three years.
All roads lead to Redmond
“I hope you enjoy today’s presentation. Look closely – you may receive a few new things …”
Terry Myerson, director of Windows and devices at Microsoft, put this statement before that at the beginning of the conference of Microsoft. He pointed it directly to several professional journalists, but its primary addressee was obvious – Tim Cook, the author comments on the toaster and refrigerator.
And of course, Microsoft has a clear reason for joy and satisfaction. The first time in years, the company is beginning to look as a worthy rival Apple, and even more – it was she who, as it turned out, has set trends, whom will now follow the rest of the market. The popularity of the new version of Windows is growing rapidly, and
It’s good that he came Nadella and brought changes. In the end, everything could go according to plan, delimited by Ballmer.
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