Interbrand has once again published a ranking of brand value. Topping the list for the third time was the Apple. It is valued at an astronomical amount of $ 170 billion. During the year the brand value increased by as much as 43%.
The second place ranking came in second technological giant. Google brand is worth 120.3 billion dollars, and its value increased year by 12%.
He concludes Business Insider in the top five until four brands are technology brands. Besides also said Microsoft and IBM.
Also included in the classification of Facebook – the brand has appreciated a lot – 54%. It is valued at $ 22 billion, which allowed to take 23th place.
Interbrand valuing the brand takes into account several factors: financial performance, brand influence customer decisions, the maximum price that can be obtained using the brand. And I think this last criterion has allowed Apple to win the competition.
Ranking, for the hundredth position, closes Lenovo – the brand is valued at slightly more than four billion dollars.
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