Each presented by Microsoft device looks great, this top FPS league. But they are not unique. The conference, however, Microsoft has enabled us believe that they are. Moreover, there is a marketing fake. What is this paradox?
Today’s conference Microsoft is one of the most successful in the history of the company. She was a dynamic, interesting, humorous, factual information and surprises. And this is particularly interesting because of what this conference concerned. It came to mobile devices. Ie the market in which Microsoft has long been nothing more than a curiosity.
The success of Microsoft’s hardware are accessories to the PC and Xbox. Mobile phones? In some countries Lumie have a higher share of iPhones, but after looking at the market globally, it turns out that they are at best tip the scales, suggesting other manufacturers of new developments, but selling yourself in trace amounts. Bands Fitness? Their success surprised even Microsoft, which to this day is not tackled in full satisfaction of their take. This may Surface? The fact Edition Pro 3 is a long-awaited and desired success. But this is quite a niche device that was preceded by a series of defeats sales.
Microsoft can not cope on mobile devices. He just was not coming, but partly quite unjustly: Lumie and Surface’y a great product and sales result is not associated with their design and quality. Meanwhile, today’s conference, new devices were presented as real killers . In the best way possible.
What Microsoft has not told you?
And even the fact that the Lumia 950 and XL 950 does not have virtually any hardware solution that would have no competition. Specification? Comparable to other flagship models from other manufacturers. Thickness, size, weight? Similarly. The only distinguishing feature is the retina reader for Windows Hello. Great stuff, but not for everyone. Of course, all of us compensates for the power of Windows 10 and Continuum. I am writing this without przekąsu: Windows 10 on phones is probably (which will verify) the most functional operating system on the market, which in the end makes the smartphone a true pocket computer, which is always “smartphone” he promised. Yes, there are still problems with applications, but we have now is not about that. The Lumia 950 (XL) stands out Windows 10. The phone itself: nothing special terms of new iPhones and Samsung phones Galaxy.
Microsoft’s second-generation band is also somewhat problematic. Actually, it’s all on this unit “game” and, in fact, stands out among the competition plus. Nothing to be so doczepimy? Even at this conference Satya Nadella talked about Windows 10 on all devices, from HoloLens to the type of Raspberry Pi microcomputers. Well, Windows 10 for IoT is not found in Microsoft’s Band. Why? I’ll try to find out, but it is a problem of image enhancement.
It might stars of the evening? Let’s start with Booka Surface. Incredibly beautiful, neat and brilliantly engineered laptop. It has a powerful battery and an interesting building. In contrast, almost it looks almost exactly the same as my HP Spectre x360. Of course, due to the release date is the latest generation Intel processor and has a more comprehensive battery. But this is his innovation is largely over. Book surface would wake my great desire, if I had not had this year Ultrabook with top-shelf. And actually I envy him only a dedicated GeForce unknown variety. Much better looks Surface Pro 4. This level is still unattainable by any other manufacturer of mobile devices, even Apple. Real bull’s-eye. Something like the previous generation, available for sale for a long time.
Does this mean, that this conference is a scam?
No. It is thanks to skillful presentation. Panos Panay and his team can be proud. Steve Jobs himself, it seems to me, is not worthy of such an arranged a keynote . I learned why I want a new Lumie and new Surface’y. Not because they are the best hardware devices on the market (though this is the highest class of devices). Microsoft’s conference exclusively dedicated hardware skillfully smuggled his mantra universality and quality of services and software.
New Surface’y and Lumie will be great not because he is a hardware “debeściaki”. There will be great, because it’s “only” some of the best in sales, but also pinned by the best operational platform in the market, which is a duet Windows and Azure.
Galaxy S6 or iPhone 6s have a better or similar specification ( including the camera, size, and so on), but lack the powerful platform ready for it to be able to function as a full-fledged computer. Surface Book certainly will see its response in the form of the new MacBook processor Skylake, but that the MacBook will still be deprived of the touch screen or tablet functions (and hilarious iPad Pro as PC, scratch that, pożartujemy on another occasion), because OS X does not offer the same flexibility for adjustment to a scenario of use. Surface Pro 4 remains unrivaled as its predecessor. Microsoft’s Band, through integration with Azure, and thus, through integration with Microsoft services (Health, Cortana, etc.) and third-party (and the Azure of the collection) does not give you a chance competition.
Microsoft finally skillfully explained to the media and interested in your power and what constitutes its strength. Something that until now been the strength of Apple, which skillfully combined hardware and software. Microsoft is making it better, in addition having the services which Apple does not have. About Google for and trying to place Android and Chrome OS on devices with suitable for professional use diagonal screen is not something to remember. Microsoft software and services. And even great equipment, which was presented at dedicated solely to hardware’owi conference, shines above all thanks to Windows and Azure.
There are companies that have in their offer comparatively good equipment or slightly worse. No, but none offers such a comprehensive high-quality solutions for consumers and business.
This of course does not mean that Microsoft finally conquer the market for mobile devices. Taught by experience and mistakes in their charms, I am a skeptic. But I must admit frankly that if Microsoft over the next two years, will join the leaders in the mobile market, it is also for me it is very likely, but completely and totally incomprehensible.
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