Head of the Xbox appeared as a guest at the conference GeekWire Summit. Not only did not avoid answering difficult questions, but also referring to them with surprising humility and openness. And although it has no impact on the quality of the product, at least not directly, the more I am happy with my choice of platform to play.
What horse is, everyone sees. On release, the decision to purchase the Xbox One was a tough decision. Playstation 4 seemed to be a bit more encouraging. Not only was every indication that it will be more interesting games, is yet to be proved that the console is slightly more efficient than that of Microsoft. On top box with the PlayStation 4 was cheaper than that of the Xbox One.
Microsoft obviously had a strong counterarguments. Assistance for the power of local as cloud computing, richer contents of the box finally extended the functionality of the device itself, which, having input (and not just output) HDMI may clasped together all the drawing-room entertainment.
The arguments make sense, but insufficient for many. In addition, the console does not have a parallel premieres around the world, as opposed to PlayStation 4, and appeared in successive tranches regions. As a result, for example, in our country, xbox one appeared a year later after its world premiere and PlayStation 4. As a result, Sony has a great and well-deserved advantage in the market.
Then came Phil Spencer
Microsoft saw market failure, what he threatened, he decided to make a difference. Phil Spencer appointed as head of Xbox, and is to take effect almost immediately. Spencer has led to market cheaper version of the console, gave Microsoft a lot of new games exclusive listened to the reactions of fans and did not react, and if that was not enough, began to rehabilitate from the point of view of Microsoft’s market for PC gaming, which has been virtually taken over by the company Valve with its Steam platform.
Today, Xbox is again a very strong brand has a lot of successes. But when Spencer during the GeekWire Summit was asked about it when I chase sales and competition in the form of PlayStation, he said something that Microsoft’s PR department reacted probably osiwieniem. He said that Sony has a fantastic product, its leadership is well deserved and has many doubts as to whether the Xbox will be able to ever catch up. But this is not the end of humility on the part of Spencer, from which nothing is clear. This said, however, something more.
He admitted that the Xbox One in the original form was not a console for gamers . He was a console for Microsoft. And it was a fundamental mistake. He added that the damage has already been done and that the majority of consumers watching with interest to the novelty on the market at the very beginning of its existence. Develop their opinion about it and either is still interested, or because of her flaws ceases to interest in her. Therefore, it can stand on his head, but he understands that people disgusted xbox one on launch day might never give him a second chance after the changes. But why is it so important and why we’re talking about?
“Without my team I would not have achieved anything”
Spencer himself admitted that he did not argue before the original form of the Xbox One. Although he was not the head of the department, it was his leadership and not veto any decision. Dissociates itself so that the great savior of the opinion console. He added that he would never had gone so far with the Xbox, if not the team working on it. This, again, is obvious, but Spencer noticed something else.
When included managerial post after his predecessor, the Xbox department morale was very low. Firstly, because of the reviews on the Web. Each employee Xbox, every engineer, every business manager has access to the Internet. We all saw what their hard work in mind the media, bloggers, and most of all the players. They have seen, the decisions at the highest level, and these were also a disincentive.
As noted by Spencer difficult to expect creativity, hard work and brilliance of the people whose hard long-term work does not make much sense and is destroyed by the company’s management and spat upon by recipients. The mood was grave. Spencer asked about his greatest achievement indicated by an increase in morale within the company. If this is not done, the Xbox One would have market today curiosity.
Spencer noticed that was introduced in the form of a software update backward compatibility with games for the Xbox 360 does not give Microsoft too much revenue, at least in terms of the immediate. It is highly doubtful that the new console owners wanted to massively buy old games. This was done, however, for owners of Xbox 360, would feel that they are not forgotten and that when they buy a new console, the games they like and which have not become useless and they do not lose value.
And what has been achieved This engineering masterpiece? According to Spencer, thanks tchnięciu new spirit in the team, by increasing morale. The mechanism allows you to run games written for the PowerPC processor architecture (Xbox 360), x86 (Xbox One) is a garage project created by engineers after hours. Spencer persuaded his subordinates, not focused on defeating the competition, and to think about the players who have trusted Xboksowi One and made that they were the best possible console on the market. As you can see, it worked.
“I would like to have such a boss”
The quotes, because just on their customers complain definitely can not (at this, but about’ll cut cause they did not believe and You receive it as fawn over). Phil Spencer, however, is the guy who does not live in a soap bubble, detached from our reality. He knows his strengths, he knows who competes and knows for whom the product and services that offers, they are intended. And if you do not know it shamelessly ask that.
He knows he most likely in terms of sales already lost to Sony. It does not bother him, however, to win consecutive games for the exclusive implemented in the Xbox One new technologies for existing clients (Windows 10, Cortana, backward compatibility, DirectX 12 and finally the notorious and very delayed cloud compute ), try to for a continuous reduction in prices and more and more promotion.
Definitely as a player I feel pampered and can not imagine now migrating to the otherwise excellent, superior even a PlayStation 4. My user satisfaction due to the hard and good work of the Xbox. Phil Spencer who looks like a true leader.
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