Mark Zuckerberg declared during one of the meetings with service users that Facebook will soon be the “do not like”. The decision would be taken as a result of many requests of users.
“People asked about the” do not like “for many years. Today is special, because I can confirm that we are working on introducing this feature.” – Said Zuckerberg.
By Business Insider decided to introduce a new button not for the fact that users want each other, “minusować”. It is rather to have the chance to express negative emotions. How to comment on the content, which raises our indignation? What does “Like” the information about someone’s death? The “do not like” is to allow express emotions precisely at such moments.
In the media there is no shortage of comments that a good example of using the “do not like” would be such. Posts containing information about immigrants.
Changing front, after years
About the “do not like” we hear for years. And over the years, Facebook was against a new function.
Stocks on Facebook tend to focus more on the positive social interactions. The easiest way to express positive feelings is the “Like”. I do not think great value had the opportunity to express negative emocji.- explained in 2013, Bob Baldwin, Product Engineer Facebook.
Facebook must explain how it works
The biggest danger associated with the introduction of a button “I do not like”? It can make Facebook will flood tide of hatred. Each entry will be killed by clicking on the power of “do not like”. Interactions linked to this post, it is difficult to predict what will mean at the same time when you will not like entry, but it will make?
Examples that can flood a network of Internet users entries full of hatred is missing. The case raises immigrants extreme emotions – they are an expression of entries that found on’ll kick.
Several boats so more effectively sink and there will be peace
May as most sunken boat & lt; 3
Some good news for the evening.
On Facebook, there are also fanpage openly calling for violence against immigrants.
Users can also click “do not like” in other posts. In the past there were already topics of enormous negative emotions.
About opinion on decisions we asked Charles Jurga Facebook, Social Media Manager at Agora SA.
This is quite surprising move on the part of Facebook. The creators of the site decide to introduce the “do not like” when the Snapchat demonstrated that users are also eager to share stories from his life, when there is no room for a positive or negative assessment of the posted content. This button can (but should not) translate into eg. A reduction in the activity of the users who are afraid to get negative marks for your post. But if I were to point out who these changes most affect primarily marketers. Definitely better looking one post on the fanpage company with a small number polubień than one with a large number of negative evaluations. Besides, it will certainly be one of the additional criteria when assessing the effects of a marketing campaign. In the end, for sure this change will require greater vigilance persons responsible for and carrying out campaigns FP, and thus may lead to better quality content. And I wonder how it will affect the edge rank or algorithm determining the extent of post?
What do you think of the “do not like”? Whether its introduction is not playing with fire?
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