Google has a new logo – Computerworld

Like its predecessors, the new logo does not introduce revolutionary changes. The previous colors have been maintained, and only simplified graphical form letters. At first glance, the most visible modification is the lowercase “g”, whose shape is maintained since the inception of Google, has been largely simplified.

For a company change the logo is of course an opportunity for marketing activities – reminders of both its achievements and new areas of activity, which is important in the context of the reorganization of the structure of Google and the creation of a holding company Alphabet.

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Therefore on Google in the commentary concerning the modification of the logo signed by Tamara Yehoshua (vice-president of Google Product Management) and Bobby Natha (Director of User Experience} reads: “Today we introduce a new visual language (…) moved the logo and the brand’s philosophy Google from the world of the page in the browser. to the world an infinite number of devices whose heart is a computer, and a new variety of ways to enter information (eg. the touch, writing or talking). This is not the first and probably not the last time we changed the logo, we believe, however, that today’s update splendidly captures all the ways in Google that helps you in products such as Search, Maps, Gmail, Chrome, and many others. We took the best of Google (simplicity, readability, colourfulness, friendliness) and transformed not only for the present but also the future Google. “

 

 
 

The old and the new Google logo

Users will appreciate the new Google logo, writing that the like, do not like or change is irrelevant. It is worth noting that for large corporations to modify their mark is an important and costly operation. Design logo usually deal with not only designers, but highly paid teams of marketing experts and psychologists. They assess both the colors and the finest elements of graphic characters in terms of their impact on the subconscious customers and its compliance with the assumptions presented by the management company. So the shapes and colors to give the impression that the company is dynamic, stable, trustworthy, etc.

As the new logo of Google is expected to affect the subconscious recipients of products and services of the company defines quote: “simplicity, readability, colourfulness , friendliness. “

 
 
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