Ambilight is the apple of the eye of Philips years. LEDs light up the wall behind the TV color customizable real-time image on the screen. The effect is to increase optically image and make that our eyes are tired more slowly. He does it and after a few weeks of using the equipment with Ambilight, it is difficult to go back to the receiver without him.
Last year, at the IFA 2014 producer announced a new version of the system , in which the leds They are replaced with LED projectors. It was a presentation that caused absolutely the biggest applause among all new product announcements from TV plots.
In talks with representatives of the manufacturer learned that the system was heavily prototype. Philips planned to then bring it to the standard equipment sold around the year 2017. After reacting at IFA, however, the plan was changed. Drastically.
During this year’s press conference producer at the IFA 2015 Ambilight new type appeared at the very end. The presentation was not very well planned. There was no showiness of what so great novelties are able to advertise Apple or Samsung. It was the most innovative novelty of the television sector we could see this year in Berlin, and Philips showed it as if it were something most ordinary world.
We had to share time at a conference with many other products from Philips
– told me Marc Harmsen, director of marketing of TP Vision, which is responsible for TVs from Philips.
Fortunately, the dry facts already aroused more. Ambilight new kind coming! It’s called AmbiLux and this year will be on one TV. It will be a model of the Philips 8900 with a diagonal of 65 inches, equipped with a die Ultra HD and the Android operating system TV. The manufacturer wants to spend in the fourth quarter of this year. At a press conference mentioned by October, but is another setback communication. This month will begin a new promotional campaign Ambilight, not necessarily sell the TV. A year ago, the same manufacturer introduced unnecessary confusion in names. The conference appeared Afterglow brand and many journalists thought that the name of the new Ambilight. It was later found out that it’s only the name of the promotional campaign, which was the core of video footage of skiers literally dressed in LEDs.
Philips has problems with informing about their novelties. On the one hand because of the fragmentation brand between several companies, which alluded Marc Harmsen, and on the other by tight European approach to promote their ideas. It lacks the fireworks and delicate arrogance Koreans. In the best sense, because if you have an interesting product, you have to sell it with confidence. By making noise around him and not afraid to build tension as the show.
Fortunately, Philips makes up for the same technical solutions. In the next six months in addition to the incredibly innovative 8900 series also we see, for example, a very advanced model 9600 series Full LED backlight and excellent support HDR thanks to intense light reaching to 1,000 nits. In practice, this means that the content of HDR will this TV look as they should be – very bright elements, very dark passages, while many of the details between them. For fans of good sound will turn extremely interesting model series 8600, whose side speakers are attached to the TV magnet.
The viewer can one motion detach it from the cabinet and put anywhere in a room on the stands sold separately. The whole process takes just a few seconds and provides unprecedented possibilities to adjust the wording to suit your needs.
No other large firm with electronics department is currently no such ideas. Any concerns about the quality of the Philips equipment will fall after the acquisition by the company TP Vision proved unfounded. On the contrary. For three years, gaining unprecedented momentum manufacturer. Philips is the first in Europe to their television sets introduced Android, and this year offered its latest version 5.0. Currently on the Old Continent does it currently only Sony, which, however, in his press conference during IFA 2015 was not said a word about the operating system of Google. Last year, Philips also added to one of their televisions wireless subwoofer, and now he does not intrigue to the title AmbiLuxem. It simply had no time soon and will not have nobody else. This fact alone is impressive, and when the system sees itself in action, it is impossible to go unnoticed.
Series 8900, with a visible film on the above solution is the crown on the creative head of Philips. Unfortunately, as it befits a crown, it will not be cheap trinket. The official price of the model with AmbiLuxem is not yet, but if around the holidays does not want to experience the shock, it is prepared to offer in the area of 20 000 zł. In the coming years will be cheaper. Marc Harmsen asked about plans for the new Ambilight and assured me that this is not a one-night stand, but a new road that will be developed.
I must admit that I keep my fingers crossed for the success of this idea. I love the high resolution and look forward to HDR, I like nanocrystals, I can not wait to get cheap OLEDów, but in the world of television too rarely big companies take real risk, offering us something completely different. Maybe even a little crazy. AmbiLux may after all not to accept. It is different from what we know on a daily basis and will require greater attention to the space around the TV. The system can, but does not necessarily like it.
However, there is a good chance that it will be sensational. We will not know until we try. Philips tries. Bravo!
Simon Adamus
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