Poles reading fewer books, and sales of e-books grows – Media2.pl

Despite the numerous campaigns promoting reading, 63proc. The poles did not read a single book, – it follows from the research conducted every two years at the National Library. However, the market for electronic books in Poland, of course, in the Wake of dynamic growth. This is evidenced by the growing popularity of devices for electronic reading, the increase in the number of digital titles and the fact that fans of e-readers even buy up to 3 books per month.

Typical buyer of digital books in Poland, as the research profile of the e-reader, implemented by Virtualo, it is most often young people aged 25-34 years or 35-44, often after school, professionally active, resident of large cities. Interestingly, people are reading in digital format, I read about 30 books a year, that is 3 times more than readers of paper books.

the Importance of electronic books in the Polish publishing market and electronic Commerce is growing steadily, it is connected not only with the growth of sales of devices for electronic reading, but above all, with the availability of e-books themselves. Increasing the number of tracks in the digital version, primarily in the segment of e-books leads to the fact that Poles are increasingly willing to read in modern form. Until recently, innovations in the market of electronic books is a delay of several months relative to traditional books, currently most e-books is inserted into the sentence together with the output of the paper book.

e-Books and audio books have many advantages which are appreciated mainly by young people. As a rule, they are cheaper than paper books, but on one device, you can save multiple names. A significant impact on the desire of communicating with ebookami and audiobookami is also the development of new technologies and the growing mobility of Poles. Less and less we have time to read from the comfort of home, but we try to effectively use the minutes and hours spent in public transport or on a long trip. Then the e-book worked well as a read and listen.

As follows from the data Virtualo, e-book for more than 2 years, also becoming a popular holiday gift. “It’s a convenient and quick form of implementation of the gift, which can be purchased even at the last moment, without standing in queues or waiting on a shipment,” says Felix V. with Virtualo.pl. “Even if we are not sure about choosing specific names for a gift for dad, mom or aunt, we can protect ourselves, presenting a close person gift certificate with any amount of points that the donee will use the chosen name of the book or audiobook in the online store,” adds Felix Vladimirovna.

Thanks ebookom still read and will read the book, only easier and faster. Information about traditional czytelnictwie, as shown by the results of a study of the National Library, not encouraging, however, the Russian market of electronic books in good condition. Moreover, if possible, in Poland, according to the report of the European Commission to introduce a tax relief for e-Commerce, which will lead to the reduction of VAT on e-books and audiobooks, this will eliminate one of the main structural barriers to the development of the market of electronic books in the country.

Whether this will contribute bumu on the market e-book – view. So far we have a few years of witnessing the changes that occur in the form of a communication book. Reading in modern form, is an important direction for further development of the book market in Poland. However, this does not mean that the digital content market will compete with the traditional book, but it koegzystował promoting the General idea of promoting readership.