Apple published its latest financial results that are worse than the previous. At the same time, the company still earns so much money that most corporations in the world, maybe only watch with envy. In the quarterly report is not without its surprises.
the iPhone maker is great Moloch, which begins to slowly SAG on their own feet. Although the company sells absurd amounts of equipment, and so fell victim to its size, because it is not able to support imposed years rates.
Invalid, but the numbers and growth dynamics, and of the new SARS begins to miss.
good Enough (for Apple’s shareholders) that while Tim cook is not able to conjure of the subsequent gains, it is, at least, his company went through predykcje iPhone sales while developing revenue for the fourth quarter of 2016 at 47 billion. dollars. These figures cannot fail to make impression.
it Is, however, a closer look at how destroyed the structure of income. Although the three areas of hardware, Apple has said fall is one of the branches of business is the youngest serving notes the increase compared to the previous period. This will give you an idea of what after the Apple, you can expect in the future.
iPhone remains the most important Apple product.
there is no doubt that iPhone is and will still be the most important product in company’s range. Selling iPhone has generated 20.2 billion dollars in revenue, and it is 43 percent. the income of the entire company. Still there is not enough diversification, but other pillars on which the company may rest.
Apple sold in the last quarter of 45.5 million mobile phones. However, a year ago in same period sales was $ 48 million, and for the third quarter in a row, you can see the decline, instead of growth, but the fact remains that one company has sold about 50 million phones, and that’s with the premium segment.
Results seem to confirm the assurances from Tim cook, that consumers were enthusiastic about the new products – iPhone 7, iPhone 7 Plus and Apple watch Series 2. It is a pity, however, that we had not seen figures regarding wrist watch from Apple, but it’s probably still a small business in the scope of activities of the entire company.
background On the iPhone pale falls to other departments.
the iPad still sells well, but here you can see the failures. Tablets now generate the 4.25 billion dollars in revenue, that is almost the same as a year ago – then the result amounted to 4.27 billion dollars Fell, while sales of devices in quantitative terms, from 9.8 million units to 9.3 million units. For the maintenance of income at the same level, perhaps, new and more expensive iPad Pro.
looks Interesting in the context of the tablets, analyzing sales of Apple computers. Poppies are sold for much less and, in addition, in relation to quantitative related decline from 5.7 million units to 4.8 million units. If we are talking about income – this fall is also visible from 6.8 billion. $ . to 5.7 billion rubles. dollars. however, when viewed not in the right context, this looks very bad.
Although Mac has sold two times less than the ipad, computers, Apple, and so have more income from tablets.
the Fall in this segment do not, however, surprise to anyone, as customers for more than two years of waiting for new equipment. True, this week should be a new computers but it should be noted that Apple has focused in recent years on other areas – more attention is paid sprzętom mobile device and… services.
services Segment, as the only of the four described the Apple and caused the growth – and this is not some, because 24 per cent in annual terms, the year-on-year. In addition, there is no question of small numbers, from the point of view of revenue across the company. Investing in Apple Music, AppleCare, Apple pay, cloud, iCloud, and other services brought an increase in income from $ 5 billion. to 6.3 billion.
Here’s a surprise: Apple not only makes the services more than the ipad, and the business services they pierced also the Department computers. Potential Juggernaut transformation from equipment manufacturer to service provider no longer seems so improbable as a few years ago – the question, however, that this trend will continue and how this dynamics is affected by the premiere of a new Mac.
As the trends indicate that the importance of services will grow and they will become the backbone for the company, which for almost ten years based on one product.
Apple SARS a second leg where you can’t resist. Although revenue and sales are extremely high, it is a fact, I will not hide – Apple has filed a reduction of income in annual terms, the year-on-year for the first time since 2001, i.e. from 15 years.
– Too early, however, to ołtarzykiem to burn a candle. This moment must eventually occur, and the evaluation of the first quarter should bring between 76 billion and 78 billion. dollars income the same Apple to break last year’s record, reaching 75.9 billion rubles.
this is despite the fact, to remove from your iPhone contact “mini Jack.”
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