The Chinese manufacturer of smartphones OnePlus paid $ 300,000 for it, that his unit appeared in the TV series “House of Cards”. A similar way of promoting their products follows more and more technology companies in Asia.
For information disclosed by OnePlus on product placement, the company relies site The Verge.
According to figures published by the Chinese producer data paid on Netflixowi 300 thousand. dol. for that, in episodes of “House of Cards” on the screen appeared in the preferred, builds brand awareness context smartphones OnePlus One OnePlus 2 and OnePlus X.
OnePlus is not the only manufacturer of electronics coming from China, who tried to advertise using product placement in the West. Previously brand Oppo has become a partner of the program “America’s Next Top Model” and Vivo Electronics placed its model smartphone X5 Pro in the scenery of the film “Martian”.
Learn more: OnePlus, House of Cards, product placement
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