Make OnePlus is a well-known enthusiasts – gained fame by offering low-priced smartphones with specifications comparable to the flagship models of renowned manufacturers. As explained to the Chinese, it was possible partly due to opt out of marketing fund.
Mobile OnePlus could be purchased by invitation only – messages about the offer were distributed by word of mouth between people that may duly appreciate the products of Chinese manufacturer. The strategy has brought a lot of success – according to data provided by the OnePlus to August 2015 were sold over 1.5 million models OnePlus One in 35 countries. This result is better than expected.
approach the manufacturer to inform the market about their smartphones changed in late 2015 when he resigned from the sale of the system calls. The beginning of 2016 years also brought a return to the rules of marketing.
OnePlus has decided to make use of product placement in TV series “House of Cards”. Phones manufacturer (models OnePlus One OnePlus 2 and OnePlus X) have begun to show up in the fourth season, replacing equipment Samsung. Earlier form of benefit among other devices Apple, BlackBerry and Microsoft.
Not very often happens that the sum paid for product placing have been made public – it seems that the Chinese bring new habits. In addition to giving the amount of 2 million yuan (corresponding to 300 thousand dollars) representative OnePlus announced that the show was chosen because of the presence in the audience the main target group for its products.
the placement of products made by recognized brand became so frequent that even notice it – I think that the producers of the film or TV series exaggerating the intensity of exposure (see the cars in “Jurassic World”). To the presence of Chinese products will need to be just getting used to – surprise was seeing the “Marsjaninie” phone Vivo X5 Pro.
It happened to you to buy a product beheld in your favorite movie?
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