Mobile branch of the Finnish Nokia fell into the hands of the Redmond giant in 2013. At first it seemed that the billionth transaction can be hit. Lumia smartphones were to be complementary portfolio of Microsoft Windows and the culmination of the ecosystem.
Read also: Windows Phone is dead. Sales of smartphones Lumia falls to the bottom
Unfortunately, Lumia and Windows Phone itself (and now Windows Mobile 10), never gained popularity, which had the company of Redmond. Just to mention that since the debut of WP on the market, Microsoft and Nokia sold 110 million Lumia devices with this system, while smartphones with Android and iOS were sold in this period in the number of 4.5 million copies. WP ruthless is also the latest IDC report. Only 1.1 percent. of the 400 million smartphones sold in the last quarter, this device with Microsoft Lumia series.
According to numerous leaks was presented Lumia 650 will be the last smartphone on the market sold under this brand. Somewhere in the background we hear that the Redmond company is working on a phone Surface Phone, which is to complement the increasingly popular series Surface. So far, however, only anecdotal conjecture.
Smartphone without history
The latest – and probably last – Lumia, this budget smartphone, which is aimed at business customers. We find here a 5-inch OLED screen (1280×720), the system Qualcomm Snapdragon 212 (1.3 GHz), 1 GB RAM and 16 GB of internal memory which can be expanded up to 200 GB through microSD card slotowi. Lumia 650 is also equipped with a camera 8 mpx, 5 mpx front webcam and a fairly average battery capacity of 2000 mAh.
By far the strongest point of this smartphone is its design. The phone is made from a combination of aluminum, glass and plastic. All items are a good fit and there is no room for any trash, which often meet for phones with plastic elements. The whole is very good. And for a phone valued at $ 200, almost perfectly.
The whole in regulating Windows 10 Mobile. Unfortunately Lumii 650 will not experience a number of useful features, which we know from Microsoft’s flagship smartphones. So run Windows Hello (face recognition) and Continuum support mode, which allows us to connect the phone to the monitor and turn it into a substitute PC-ta. This is all the more surprising that the Lumia 650, like the Continuum, is dedicated to the solutions business.
What’s next?
Lumia 650 rather not save the disastrous sales Microsoft’s smartphone. It’s nice, but completely ordinary smartphone, which in any case is not a groundbreaking device. It is also further proof that the company from Redmond slowly resigns invest in its mobile brand, not to run the risk of further losses.
In the last quarter, Microsoft sold just 4.5 million Lumia devices in the series. This means a decrease of 57 percent. compared with the previous year. The result is so appalling and shows a clear direction as it seeks a Windows Phone. This is not a good direction.
Microsoft’s mobile system, despite some obvious advantages (excellent optimization!), It seems to be deprived of any chance to compete with Android and iOS. They note that the developers themselves, who increasingly ignore the Windows Phone users.
No comments:
Post a Comment