AMD and the Associated Press began working in the field of VR – Interia

AMD and the Associated Press began cooperating to create a new model of journalism using virtual reality.

AMD and VR join forces

/ press materials

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AMD started cooperation with The Associated Press (AP), to form a new news channel presenting content in the form of virtual reality and thus create a completely new model of journalism. Under this collaboration AP uses technology AMD Radeon graphics cards to render the actual VR environment used to illustrate information and documentary materials. AMD will provide hardware platforms, software and knowledge of VR, which will be used to support the Associated Press in the development of journalism based on the content VR and video 360.

This is a new era, because from now on journalism VR can afford almost directly experience what is the content of information and transfer recipient almost to the very heart of the events that shape our reality. Virtual reality allows you to experience how it feels to be in a different time and place exactly as if there actually was. From screaming and crying after the joy and parades, journalism VR gives a unique opportunity to statements given the world as it moves the viewer into the center of the depicted reality.

“Virtual reality can help people as much experience the described cases, they can almost feel, what it is like to be where it all happens – said Raja Koduri, senior vice president and chief architect Radeon Technologies Group at AMD. – the technology may allow us to virtually walk in the shoes of others, which leads to a better understanding of the reported cases and more empathy. the Associated Press is one of the most trusted sources of independent information, and AMD is the leading company in the field of innovation computing and visualization. graphics Card AMD Radeon are designed to drive the most realistic experience, which are possible to achieve. with the Associated Press we will work to ecosystem VR continued to grew. “

year virtual reality

According to many opinions for 2016 will be the year when virtual reality state … the reality. VR hardware and content will soon be available to the public in many places, such as just a new channel VR Associated Press. People thus will explore a virtual reality and its almost unlimited possibilities, including those that will move into the virtual world to another. AMD Radeon graphics cards, driving them Graphics Core Next architecture and software ecosystem AMD LiquidVR have been designed to ensure that the VR experience. Software AMD graphics cards, such as just LiquidVR, as well as sub-systems hardware, such as graphics chips AMD Radeon allow developers and content creators to develop real environments VR, which gives a sense of presence on the presented virtually the spot.