Google presented the financial results for the fourth quarter of 2015 for the first time since last year’s restructuring of the company and the creation of a holding company Alphabet, which fastens out of all the existing businesses run by giant.
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In the last quarter, Google’s advertising revenue grew by 19 percent. 17.3 billion dollars , which resulted in a balanced profit of 8.67 dollars. per share. These results far exceeded the expectations of analysts, who expected a 16.9 billion dollars of revenue and profit of 8.08 dollars. per share.
Alphabet new leader
Excellent Web report quarterly branch holding Alphabet made shares of American companies to trade posesyjnym grew by 9.4 percent ., while at the market close in New York gained 1.2 percent. As a result, the market capitalization of the company increased to 523.1 billion dollars. As noted, however, an analyst at S & amp; P Dow Jones Indices, Howard Silverblatt, after taking into account increases in e-commerce value of holding Alphabet should increase to more than 556 billion dollars.
Thus, the giant from Mountain View would become the most valuable company in the world by market capitalization, overtaking previous leader Apple, which boasts a market capitalization at the level of 534 billion dollars.
Why is this change important? It means that for the first time in the history of the most expensive company in the world has been the company that its business model is based on advertising. The former leader of Apple, its profits drew primarily from the sale of equipment. Previously, the largest market capitalization boasted to turn the oil company Exxon Mobile.
One billion users use Gmail
This is not the end of good news for Google . Internet giant boasted yesterday that the number of active users of its Gmail exceeded the barrier of 1 billion.
The new president of Google’s Sundar Pichai pointed out that this seventh “billionth” service the company from Mountain View. So far, such an achievement could boast: Google search, Chrome, mobile system Android, Google Play Store, Google Maps and YouTube.
Pichai shared another interesting statistic. It appears that already 10 percent. mails sent via mobile Gmail is generated automatically. As for the service, “Smart Reply ‘, which allows the user to answer the email we receive, using the template prepared by Gmail.
We live not only in the era of advertising, but also the growing laziness …
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