On the Web since yesterday said that Microsoft ends up with the Lumia brand, and the last phone of this brand to appear at MWC 2016, quietly and without pump. The source is a well-known journalist and though he is not sure of the credibility of this information, farewell to the brand seems at least logical.
Satya Nadella announced long ago that Microsoft’s efforts regarding the market penetration of mobile phones will now look completely different. The creators of Windows 10 intend to reduce its role as manufacturer of the equipment, promoting primarily the same platform. The center will therefore only “reference device”, which fulfill a similar role, as the computers and Surface tablets, or phones Nexus. So the device showing the potential of the platform and designed to be a model for other manufacturers, but not entirely focused on sale wysokowolumenową. This of course would be welcomed, but the purpose of these devices is to be something else.
In fact, instead of presenting many new phones in dozens of varieties and operator subembodiments, Microsoft unveiled three devices. The two flagship phones (including one in the form fabletu) and cheap Lumia 550. And that’s it. Despite the many rumors circulating on the Web about the various new handsets, none of them appeared on the market. And no-show. And now we learn that it was actually almost the last Lumie, we’ll see. Ever.
This does not mean that Microsoft continues to produce phones
At the fair MWC 2016 appear Lumia another. It has to be a phone designed for companies that require their devices are not necessarily of the highest quality components and reliability. The Lumia 650 is to be presented without much fanfare. And, according to rumors spread by the somewhat fair Daniel Rubino Windows Central, will be the last Lumia.
The alleged appearance Lumii 650 (source: Windows Central )
The next phone, code-named “Surface Phone” is to be designed by a completely different team, as many different journalists confirmed by my sources. It will be a phone call from the same group of people who are responsible for the success of Surface’a, with the Panos Panay, so the boss of this team is supposed to use the expertise acquired from Nokia’s engineers, especially in the communications GSM / LTE or cameras. At the same time the only confirmed virtually one hundred percent of the information in this paragraph is that the work on “Surface Phone” are actually carried out.
Daniel Rubino says that “Surface Phone” will not LUMI. Although it will not necessarily be sold under the brand name Surface.
And it has a big sense
Although not bite theme, brand Lumia did not succeed. Moreover, the markets where the Lumia phones were relatively popular are usually the same markets, which celebrated the triumphs of his time Nokia. And though I failed to reach any research supporting this theory, so would this imply that it is attached to the Finnish manufacturer, together with attractive pricing, decided about their popularity. And do not make the Lumia and Windows Phone.
The Lumia is currently in the same place, which was once the Zune. It is something quite decent, what is worth continuing, and at the same time something that very few people care. Maneuver in the form of entirely new opening is the most logical. After all, in terms of marketing and symbolic, Windows 10 is completely different from Windows Phone’a as Music Xbox Groove was quite different from Zune. The new phone, the new operating system and shut off from what was represented Lumia seems quite reasonable tactic.
enthusiasts Lumii might suggest that the the brand associated with great cameras, a very good ratio of quality to prices and many other advantages. I did not even let us reflect and rightly so, because it does not matter. Lumia brand is associated with another fact: the failure. Every consumer who is interested in a little bit market knows perfectly well that there is Lumia. Microsoft took care of it, supporting Nokia and then himself giant advertising campaigns. The consumer, however, preferred the Galaxy and iPhone, as his time preferred to iTunes and the iPod from Zune.
That is why I believe in the revelations of Daniel Rubino. Lumia brand is already dead. Microsoft only once managed to revive the dilapidated line of hardware products: Surface’y of keeping them in a warehouse became the object of desire. It is doubtful that managed to repeat the trick.
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