Monitors matching content to a specific audience (video) – Media2.pl

Samsung introduces the Polish market screens SMART Audience Measurement technology, thanks to which the monitors in addition to promotional content display function can measure the movement of the front of the screen. Cameras monitor exactly how much and what people are interested in content displayed on your monitor, and adjust content to the intended recipient.

Digital Signage is now one of the most modern forms of promotion in direct sales. It consists of the media and the software to create, publish and manage visual content in public spaces. More and more frequently and successfully replaces the posters, information boards, leaflets and advertising standard. Expanding Digital Signage segment, Samsung launches new SMART technology monitors Audience Measurement.
Samsung Audience Measurement is a technology that can be installed on a Samsung LFD screens. It is based on a built-in internal monitoring systems that measure the movement of the front of the monitor. With an installed camera you can check how much and what people are interested in on-screen content. This allows an accurately match the customers, adjusting transmission parameters such as, for example. Sex. For example, a drugstore camera can literally while another ad show dedicated to the man – eg. Shaving cream, and another woman – make-up. As a result, owners are given the option of positioning monitor promotional content with exceptional accuracy.

– Technologies Audience Measurment already exist on the market for several years, but are not widely used because of the very high investment costs. With this in mind, Samsung saw to it that her system was widely available at an affordable price. In addition, the entire system is scalable, ie. When deciding to buy the monitor and the system of content management MagicInfo client may additionally, as far as their needs to buy a camera that has the appropriate software and license. Using the system is very simple and intuitive, and the installation process extremely fast – is from 2 to 3 hours – says Paul Zaworski, Business Development Manager at Samsung.

Audience Measurement recognize the passing people near the screen from a distance of 5 meters. In addition to the previously mentioned information about the gender and the number of people who have been in contact with the contents displayed on the monitor, the cameras also record how long it took contact with this substance. The camera can analyze these data by hours, days, weekly and monthly basis. All data is saved on the server MagicInfo.

The camera is based on Samsung MagicInfo system, which is used to manage content on the screens LFD and install it directly on the monitor using a special Velcro tape, which protects it from bumps breakage.

It is worth mentioning that monitors and cameras do not store information about users, thus eliminating issues with copyright and image use.

SMART Signage is an area of ​​rapid growth, which is why Samsung expanding in this segment of the comprehensive offer for the business. Offices, shops, service shops, restaurants, airports, train – these are just some of the places where Audience Measurement has a wide application.