I can not imagine what would have to offer Apple’s music … – Spider’s Web

All signs on heaven and earth indicate that on Monday Apple will present a completely new music service on offer. Apple’s music service is to be streamingowym, a direct competitor Spotify. I can not imagine, however, ensure that it was the service so good that I gave up for her Spotify.

Apple’s announcement the streaming service is to be the main point Monday’s program conferences. No new version of iOS, not even a new version of OS X, but just Apple Music.

This is an important moment. That Apple is in fact the entity that led to the great revolution in the music industry, indirectly resulting in the creation of streaming services including Spotify main player today. IPod, and the iTunes changed the way people listen to music – on mobile devices, in mp3 format.

In recent years, Apple forgiven somewhat music market. It was probably related to declining sales of the iPod, which was the main musical Apple product with which the company earned millions of dollars. Apple has always tied sales of services with its hardware hardware’owym, so you control the whole food chain business. When the iPod decreased sales, it decreased its interest in Apple’s music sales.

At this using other, mainly Spotify. The Swedish idea for a musical product, although still unprofitable, changed the optics of the entire music market.

This is because in 2015. Record company revenues from sales of listening to music files on the Web exceeded other sales channels of music – besides panels CD also sell mp3 files, in which the leading light of iTunes, the world’s largest music store.

It forced on Apple’u renewed interest in a music market. A year ago, Apple bought Beats – an entity which, along with famous and fashionable handsets developed a small music streaming service. It is on its basis is to operate the new service Apple Music.

However, I can not imagine what would have to offer, that I abandoned her Spotify.

What would it in fact was supposed to be – manually selected Playlist, a new social network around streaming services based on the previous idea of ​​Apple’s Ping? Or maybe the price? Even if Apple comes up with something really original, I see no obstacles to such an idea would have to adopt competitors.

This musical revolution which Jay Z, owner of Tidal, calls “probably the last format of music in our lifetimes” , defined Spotify. It is extremely difficult to enter the market is already mature (and so is the market for streaming) to take dominion over him. Spotify is a strong player who has considerable power in negotiations with publishers of music, in this case, probably not less than Apple.

I survived many musical revolution in your life that resulted in this, how I listened to music. First there were cassettes, then CDs. Then came the era of the Internet and Napster – illegal online service that allowed downloading of entire discographies of artists in one night, then mp3 files in my case dominated by a well-organized library and the iTunes Store, at the end of your Spotify streaming.

I do not think Apple Music was another.

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