In stores where a wrench used by “app knowing the faces of clients,” warned one of the users of the website Digg. Under his entry had a heated discussion in which not enough outraged voices about possible intelligence and illegal collection of data about customers. The question we asked representatives of the Frogs. Press service network ensures that although the program is actually being tested in some stores, customers can feel totally relaxed because it serves only statistical purposes.
wykop.pl on Wednesday there was a record of the user who claims that the store of Brass seen the app recognized the face of the customers.
“that’s what you see when you shop the Frog still does not work and, incidentally, on the screen at the checkout was enabled, the app will recognize. Camera hidden on the barcode scanner. You specify the payment card and have your profile with personal data, was”, – stated in the records (original spelling – ed.) which was provided with a photograph.
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the Recording has provoked a lively discussion. “The question is, what do they do with these photographs”, “it works when paying in cash or card?” are just some of the questions of Internet users who are under it. Similar questions from Internet users were also on Facebook, the company.
to explain all of the confusion, so I decided to ask representatives of the Frogs.
“the System is visualized in the picture is actually tested in the store of Brass, but in spite of that appeared on this photograph, applied the decision in no way identificeret individual clients,” can we read the response is sent tvn24bis.pl.
the press service of the store ensures also that “the system does not save image with camera, also uses data obtained from other sources (e.g., payment terminals), and does not interact with them.”
the Frog explains
what is the system? As explained by representatives of the Brass, we are talking about statistics.
“the Only function is the definition of the approximate age and sex of the clients, without linking these data with specific people. As a result, data is stored only in the form of accumulated statistical data and, as such, provide knowledge about the profiles of groups of customers who make purchases at certain times of the day,” – said in response send tvn24bis.pl. At the same time, the press service stresses that the system is an alternative for similar studies, carried out by the person representing the research company.
“This kind of statistics helps in the development of proposals and communication so that they respond to the real needs of customers. This is especially important due to the exponentially exactly a new concept store of the same name, which in addition to the changed visual identification and communication, based on the adaptation of products and services and their impact on customer needs,” he added.
the System is tested in the stores, selected from dozens of working in the new format throughout Poland. The network is not given, however, the number of stores is involved.
Network calms
the press service of the store ensures also that “store customers Breaststroke can be completely calm for the preservation of their right to anonymity when implemented in our network purchases”.
“there can be no question of infringement in the field of protection of personal data, as documented in the photo system works in full compliance with the applicable standards in this sphere”, – said in response that got tvn24bis.pl.
“Any actions that we take are not only legal, but also implemented with the thought about customers and their needs. This also applies to data collection and methods of use”, – stressed the representative of the Frog.
the Safety of children online. In the section “Discussion of women” in TVN24BiS (08.12.2016):
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