The net profit in the last quarter reached $ 13.6 billion, or 2.33 per share, while revenue increased by 27 percent. to 58 billion USD.
What is the recipe for success? Attracting Chinese shops. Bloomberg says that for the first time in history, they bought more iPhones than Americans.
Sales of smartphones has increased by 40 percent. and reached 61.2 million units, which is a better result than expected by analysts, who predicted 58.1 million. Better also sold Macs – here an increase of 10 percent. to 4.56 million units.
Not everything is, however, in the results of a pink Apple. The company announced that sales of iPads fell by 23 percent. to 12.6 million units. Analysts have estimated a decrease of 17 percent.
Apple has released results for the second quarter, which ended in the last days of March, so before entering the market of smart watch.
– The response of customers to Apple Watch was outstanding. We work very hard to catch up in terms of supply – please note that this is not just a new product, but a completely new category – says Luca Maestri, chief financial officer of Apple.
Investors reacted positively to the results, because the shares trade posesyjnym prices rose as much as 1.5 percent.
Detailed financial results of the company (source: Apple)
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