“Is in Russian in Poland?” – outraged of the Internet users. This is a reaction to the first still is wyemitowaną on Polish TV in Ukrainian. I decided to do it cellular Play. But it is not the first is looking for customers from the East. It’s part of a rolling war telekomów customers coming from Ukraine. Not surprisingly, they are already in Poland 1.3 million.
Blonde from advertising Play rages on a mini-concert of the Ukrainian group Okean Elzy. At the bottom of the screen displays the information in the Ukrainian language that now Play in the lowest rate calls from Poland to Ukraine, only 29 cents per minute and SMS, and in the end, the lecturer in the same language says: “go to Play store and select Play on the map.” Such spots released recently, the mobile operator, by emitting them simultaneously in the Ukrainian and Polish television.
Okean Elzy is not just who is one of the biggest stars on the Ukrainian music market. Inexpensive, therefore, probably did not give to buy. Play, apparently, appreciates the potential of the Ukrainian market, because marketing action is not just low cost calls and ads with local celebrities, P4 worked even Ukrainian hotline.
War telekomów East
Television advertising aimed especially for Ukrainians living in Poland and this is their language on this scale is a novelty. But the struggle telekomów for this group of customers has been going on for some time.
Play is not the only and first company that directs its services specifically for a growing community of Ukrainians living in Poland. The last action of the Play actually skosił competition that already much earlier drew attention to the potential of the Ukrainian market. We are talking about the Key Mobile is a virtual mobile operator, which is April of 2013, provides connections mainly for foreigners because of the Eastern border.
the Key Mobile 1 Nov changed price list, raising the price in connection with 0,49 to 0,59 over minute to all countries. Raise the operator has already announced a month earlier. But when Play swept them with his offer, immediately declared their action, reducing the price back to 0.49 UAH per minute of call to mobile phones in Ukraine. It’s even worse than the Play, in addition just a moment, because until the end of March, while the Play reduces prices until the end of the year. But it shows how important starting to be in Poland for the Ukrainian consumer.
the fight for the Ukrainians is another operator in Poland, which at the onset of the Play have not had time to answer, but from the website Telko.in follows that just preparing something special for the customers calling to Ukraine. We are talking about Heayh brand owned by T-Mobile.
until now Heyah led leaders in the fight for the Ukrainians its proposal, and specially created for them a few years ago. Call today to Ukraine is 0.35 UAH, but only three of the selected numbers. Play until price wins. But in a couple of weeks Heyah can change this agreement.
the Struggle for Ukrainian consumers, starting ostrzejsza not without reason. They say that in Poland more than a million lives, but it’s NBP data up to two years. The latest data of the Ministry of gender, Labour and social Policy say that today may be their already 1.3 million. This group of customers, you will not be able to reduce.
McDonald’s hires in Russian
Andrew Kubisiak with Work Service absolutely not surprised because in Polish TV there were bilingual advertising. – Play this is not the first case on the streets, seen also in two languages of the outdoor advertising McDonald’s, who recruited Ukrainians. And does not belong already to be surprised – emphasizes Kubisiak.
Why? – At the end of 2016 in our country 16 million employees, and therefore, at least one of 16 employees were born in Ukraine, he shows the scale with which we are dealing. In addition, all the time for us, because our labour market is experiencing an increasing shortage of personnel. In the third quarter of last year, the number of outstanding vacancies in the labour market increased by as much as 30%. r/r. and reaches almost 100 thousand. – explains the expert Work Service.
Ukrainians in Poland, therefore, probably more and more. In particular, that the government is working on a long-term strategy for an immigration visa to help its neighbors to the East to work in Poland.
however, this does Not mean that today they play an important role as consumers.
- From the data BANK at the same time that this large group of Ukrainians in Poland in a very small extent we consume earned money. Come mainly to earn, to save and to postpone, or send the money home to Ukraine, – stressed the Andrei Kubisiak.
- the Reasons can be that the majority of them we have a potentially shorter. They work on the basis of the statement of work, issued only six months, he adds. And, probably, it will be difficult to change if the government does not extend this period.
Who will fight for customers from the Ukraine?
however, even if you do not spend too much money on consumption in Poland, undoubtedly, to a family that left Ukraine – hence, first and foremost, a war for these clients began telekomy.
About the Ukrainians to fight is also the organizations engaged in money transfers and passenger transport. In the future however, this may be an important customer group for banks, electricity suppliers, universities or publications published dictionaries or offering training.
Polish-Slovak-Ukrainian portal about Central Europe – porteuropa.the EU has long been preparing a special offer for Ukrainians who are interested in Poland. Since 2013 is, in particular, e-learning Polish language for Ukrainians. Have used of them are already more than 70 thousand. Ukrainians.
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