Well, Apple is reluctant to share this information. There is no problem praising the sales of smartphones and computers, and even shows a decline in ipad sales, the question hours, the company is gaining in the mouth water.
Apple selling smartwatchy decided to count the research company Canalys. According to its report, Apple may sell about 6 million watches in the last quarter of 2016 and earn more or less $ 2.6 billion (revenues). Would it also be an increase of 12 percent. year-on-year, which would confirm the words of Tim cook on the record.
And if Apple again managed to lure customers in the festive period for purchase of hours, but history teaches us that the company will likely not expect that the next 3 quarters will be as good.
just look at the data from last year. in 3 quarter of 2016, the company managed to sell only 1.1 million units, which is 71% less than the year before. After the premiere of the first generation smartwatcha Apple has won almost 75 percent. market, to in September 2016 to have only 41%. part.
source: www.idc.com
Now, with sales at 6 million units in the last quarter of 2016 Apple acquired, according to Canalys, 80%. participation in the market. And there are things to rejoice.
No, because it only shows how weak this market is. This means that in the 4th quarter of last year the market has got a total of 9 million shares smartwatchy. Throughout the past year, the company has provided for the stores around 24.5 million of these devices. This means that practically in 2016, has sold as many devices in 2015.
Statista
If we compare this to how the growing tablet market after the release of the ipad in 2010, it shows how difficult it comes to companies selling “smart” hours. Only in 2010 were sold globally approx. 19 million tablets a year later, the score was 76 million, and 2 years later 145 million. In the first year, so this segment has grown by 400%. after a year at 190%. Meanwhile, the market smartwatchy, after the first 2 major increases (starting in 2013) is almost stopped.
Statista
2017 may be the key to this industry. This year he joined the new devices with Android Wear 2.0 from Google, Fitbit, after the acquisition of Pebble will try their hand with the watch. Samsung is still trying to sell their products, was recently premiered Galaxy Gear S3 (see our review), their devices promise just the players. Market elbows the person you are talking to Garmin that in the 3rd quarter of 2016 was 20 percent. part. However, until now the number of available devices shows that the demand for this technology, to put it mildly, weak.
Apple has already demonstrated that it is unable to push this segment forward, as it was with tablets. On the horizon is not visible, however, another company, which could have something to change.
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