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Galaxy is the most recognized brand of smartphones manufactured by Samsung. Allowed him to climb to the top in market share, has provided tremendous name recognition and consumer confidence.
See CNET says that next year, Samsung will strive to expand the brand Galaxy on other segments of the electronics market. This is borne out by watching the latest advertising the Korean giant. on the spot “Give the gift of the Galaxy,” we see people extracting gifts – among them well-known smartphones, but also other products such as televisions.
All of these products combines a reference to a valid password: “It’s not a phone, it’s a Galaxy. “
Samsung wants so that on the Galaxy brand recognition to obtain an increase in sales of products other than smartphones. This is just further proof that the potential of this market is already less than a few years ago .
Fig. IDC
What does this change mean for consumers? We’ll find out probably in the beginning CES in January. Then perhaps Samsung will showcase new products that will help determine whether the products under the sign of the Galaxy will combine something more than a name.
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