The promotion involving the free access to the Tidal subscribers Play was introduced in November ub.r. The offer Play users gain the ability to use the full library platform Tidal Premium version for a period of two years.
In January this year. Play revealed that with access to promotional Tidal uses 150 thousand. network users and encouraged by the success of the project extended the promotion until June 30.
Now Play has announced that, in comparison with January of this year. the number of people using the Tidal doubled to more than 300 thousand. This may be the result of intense marketing activities related to Playa Tidal, which included, among others, Ads starring Margaret and foreign music stars.
Play emphasizes that with legitimate access to the Tidal many users give up pirate music sources on the internet, the operator does not provide, however, to confirm this thesis any specific numbers.
– Streaming is an attractive alternative to piracy – emphasizes Grzegorz Skowron-Moszkowicz, director of the department product Play. – Play With such a form of music has become very popular – are using it already 300,000 customers. We will not, of course, rest on our laurels. We fight for each person, which, thanks to the “Music Play went to” give up illegal music. And our goal? We would like to make it their million – says Grzegorz Skowron-Moszkowicz.
The operator points out that in cooperation with Tidal will intensively expand its access to exclusive, the Polish materials on the site. The first proof of this will be collaboration with Margaret, in which the artist has released in Tidalu – 24-hour exclusive – his last single “Cool Me Down”. Another cooperation with native artists will be gradually revealed by Play. According to the announcement of cooperation will concern not only the individual tracks, but also entire albums, music videos and exclusive video material, which will be made available on the site for exclusive time.
Tidal launched in autumn 2014. As a mutation of another service the streaming wimp ( both belong to the company Aspiro) addressed to audiophiles. Initially, it was available in the US, Canada and the UK. Its development accelerated the acquisition in January of this year. 59.1 percent. shares in Aspiro by rapper Jay Z for 56 million dollars. In Poland Tidal he appeared at the turn of March and April ub.r.
More information Play, Tidal, streaming
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