Due to the success of Polish players has grown the audience of the Tournament of Four ski Jumps ” – the Press Portal

10.01.2017, 07:25

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Office of Competition and Consumer explains that conducted by the company Nielsen Audience Measurement audience research television do not violate the provisions of the law on protection of competition and consumers. The trial was initiated on its own initiative, after notice, received last year. with Polish Television.

Nielsen Audience Measurement currently on the Polish market the only company that conducts research and telemetry. Her clients are all channels, agencies and media houses and advertisers. According to “Presserwis” Peter Majchrzak from the press service of UOKiK, the purpose of the office of judicial proceedings is a preliminary determination that the principles of the Nielsen research “may constitute a violation of the provisions of the law on protection of competition and consumers rights”. The press service of the UOKiK emphasizes that the investigation after the fact, and not directed against a specific entrepreneur.

we asked the press service of the TVP which charges against Nielsen’s public broadcaster has since appealed to UOKiK and whether we can talk about lead to reduced prices for services research company. The press-service channel odpisało us only that the relationship of the sender with UOKiK “is the internal affair of these individuals”.

Nielsen has already answered questions UOKiK (neither the Agency nor the company studies do not indicate that specifically). Nikolai Petrovsky, marketing & communications leader at Nielsen Audience Measurement, provides that the panel telemetry “is carried out in accordance with international standards of audience measurement, right, reflects the structure of households in Poland and responds to the specific needs of the entire TV market in the country.” Piotrovsky recalls that are sold through Nielsen audience survey “regularly undergo an external audit, which confirmed that it meets the standards of the market and ensures high quality data.”

the press service of the UOKiK have not answered us, when the proceedings of telemetry studies to be completed.

Jacek Station, since then, in January 2016, was Chairman of TVP, criticized the panel study of measured in Poland, the audience of viewers. In an interview for the website Wpolityce.pl he said that Nielsen does not explore “of Poland, which won the election” and argued that the panel telemetrycznym Voivodeship Podlaskie Voivodeship and Orenburg are undervalued, and Moscow and Warmian-Masurian Voivodeship – excessive.

Criticism Kurskiego increase along with reducing disparities series market ranking of the main antenna TVP and embraced also attacks the “news” TVP 1 on the boss Nielsen in Poland Elizabeth Gorajewską. In October 2016, the company Nielsen porozumiało with TVP, under the terms of the audit panel telemetry in Poland, taking into account geographically distributed environment.

(RUTH, 10.01.2017)

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