the Vast majority, because while 3/4 Polish consumers satisfied with the increasing digitization and trends in its development. Most of them believe that digital will be the different aspects of life has a positive impact on society (59 percent). and believes it will act and digital services will be available for a growing part of society (83%).
Polish consumers satisfied also with the level of “ucyfrowienia” various kinds of services. Most often use e-mail (84 percent), search engines (83%), shopping online (77 percent), social networking (71%), navigation (59 per cent). are there any sites weather (50%).
Near tourist services and catering, manufacturing and financial services, is the region of which the level of digitization of Polish consumers are the most satisfied (6/10 answers for each of these four areas). Of the respondents, and the need to increase range of digital services in the field of education (42 per cent. response), health (37 percent). and public transport (34%).
“Polish consumers want to use digital services was quick and easy. In other words, we want to have it we perform daily tasks, such as procurement, financial management, or communication. The task of such companies as Mastercard forecasting the needs of consumers and offering a wider range of digital services. Innovation, however, can be no compromise in matters of security, we should have a sense that our data and funds are safe”, – said General Director of the Polish branch of Mastercard Europe Alexander Ziolkowski, quoted in the message.
Polish consumers are more “ucyfrowieni” from the point of view of diversity of electronic equipment (34 per cent. the advanced user) than digital services (15 percent), of which I use. In addition, much better than other Europeans we look from the point of view of the use of banking and mobile payments – the percentage of “advanced” users is 26%. compared to 17 percent. in our region and only 9 per cent. in Western Europe. Among the respondents, 81 per cent of Poles. declares that uses banking through the web browser as 42 percent. – via application in the phone.
more likely to use digital services through mobile devices. Up to 26 percent. respondents in the study by Mastercard says that it uses them to pay remotely for services (e.g. Parking, tickets), for purchases in a physical store or online, through a website or app online store. Every second Respondent zdecydowałby for payment by mobile phone, if I had to abandon credit cards and cash in favor of digital payment. In addition, Polish consumers declare their willingness to pay for help smartwatcha (12 percent). if the fitness bracelets (9 per cent., the highest rate in Europe).
“the Openness of Polish consumers on digital innovation reflected also in a willingness to use biometric authorization methods of payment. More than 1/3 of the respondents would like their payment transaction authorization using a fingerprint. Most of us think that the biometric transaction authorization innovation (65 percent), fast (61 percent). and easy (58 per cent). In addition, almost 2/3 of us consider this method safe. This is important because the most important factors that we take into account when choosing a method of authorization, security, Bank accounts (54 percent). and personal data (27 percent).” reads.
a Study related to the digital innovations” was conducted by Ipsos Research commissioned by Mastercard in the summer of 2016. The index has collected data on 23 thousand. Internet users having an account in a Bank, aged 20-50 years, with four global regions Mastercard: Western Europe (countries: France, Germany, Italy, Sweden, United Kingdom); Central-Eastern Europe (Austria, Bulgaria, Czech Republic, Croatia, Hungary, Israel, Poland, Romania, Serbia, Slovakia); Russia, Turkey and Ukraine; Middle East and Africa (Egypt, Kenya, Saudi Arabia, South Africa, United Arab Emirates). In Poland, a study was conducted on a sample of 1,000 Internet users that use banking services, residing in the cities, at the age of 20-50 years.
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