passed just over a year since its launch Periscope’a and landscape Internet seems to be transformed forever. Facebook responded Live’em, now YouTube provides a mobile application function livestreamingu and sharing commands materials within the site. This remarkable, rapid growth of streaming among ordinary users appeared unexpected and shows that changes in the ecosystem networks are sometimes so fast that they can not be almost predictable.
From time to time I read about it, what awaits us in the Internet and technology trends in the coming months and years. Usually they speak about experts, known in the industry people, investors and so on. I got the same number of times such questions, and after years I know one thing: the wider and more general prediction of the more likely they will not come true. The forecasts are good, when you refer to the details of existing products, but even then they are very vulnerable to external factors.
As long as the market did not show up application Meerkat, which quickly media replaced Periscope bought by Twitter no expert said and predicted that the live video of the reactions in real time from your phone and available for everyone – enough to dare to use ordinary Internet users without pressure on her career – will rock the world.
Yes, of this pulls the video and the internet is a big part of the future development, we know for a few years. Applications streamowania live there too long.
However, this is only the appearance of Periscope’a changed something in the approach to the topic, introduced him to the masses and contributed to a huge increase in popularity livestreamingu.
after a year and a few months after the responses to the trend of other major Internet players, livestreaming grown into so our consciousness and become so widespread that we saw live rape, death, suicide, accidents, childbirth or recent relationship with the US congress, when turned off in the camera.
the politicians protesting the lack of response on the availability of semi-automatic weapons blocked the chamber and refused to exit the room leaning back on the floor. Opponents controlling building ordered off the cameras. Technologically fit politicians drew However, smartphones and began to report on the situation in Periscopie and using Facebook Live, a TV station denied access to the camera she used these sources and showed them on the screen.
Today, Facebook has a special tab showing who gives video live, paying the media for content creation in the live and heavily relies on the functionality. Leading platform began to compete with each other for the casual user who wants to share important moments in real time in the form of video.
This is no longer the “next big thing” and reality and the obvious future. It is not known for how long, perhaps for several years, perhaps permanently.
Today subsequent publishers and media make far-reaching plans for these new products, while the “industry” can not be anything certain. Products and trends rise and fall incredibly quickly.
Recently I heard a cool anecdote on this subject. A media company annual budget plans and actions in social media. Planned expenditures and budżetuje so many years. In the last few years, every year, however, goes beyond the budget, because … Every now and then there are new products and places on the Web where you need to be present. This premiere Facebook Live from day to day messed in the annual strategy and plan and finance the company rolled upside down. Maybe next year Live will no longer exist in this form, but there is something else, a popular and important.
Do not believe a word so all the experts talking, what will be important and will look like the future. Most of them do not know, most of them do not have access to inside information, and most of them do not take into account the fact that in the technology industry and the Internet everything is incredibly dynamic and unpredictable.
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