Microsoft is planning to completely abandon the Nokia brand and member of “Phone” in the name of its mobile system.
Networks “leaked” internal document of Microsoft, who confirms that the American company this year plans to completely abandon the name of Nokia used so far in the Lumia family of smartphones. This means that future “windowing” smartphones will have a name consisting of simply the word Lumia and the corresponding number:
In addition, of this document that Microsoft is gearing up well to remove the name of the Windows Phone word “Phone”, which is certainly part of the plan announced a few weeks ago by Satya Nadella aimed to unify all systems under one brand. On this occasion it is worth to recall that that unification implies that an application developed for Windows will run seamlessly on any device, whether it is a computer, tablet, or smartphone.
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Microsoft plans apparently for a few weeks before Christmas, start a campaign to promote smartphones Nokia Lumia without a name. But the question is whether to get rid of such a recognizable brand will not adversely affect their sales. What do you think?
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