Brand Pokemon has always belonged to the strongest portfolio in the Nintendo , but it seems that the confusion caused by the Pokemon GO exceeded all expectations, both the Japanese company, as well as observers. Moreover, according to the latest data, thanks to this title, Nintendo has managed to stay ahead of Sony in terms of market value, which is no mean feat when you consider that we are talking about a game that was not even created by the company, only commissioned an external producer (Niantic).
As you can see in the graphic below, Sony a long time there were over Nintendo, and despite the fact that the two companies were among the ups and downs, the creators of PlayStation has always prevailed in terms of market value. The last two weeks, however, the huge increase in Nintendo, which allowed them to pierce the value of native rival, and what is more, rising trend continues.
Of course, the main merit is here GO Pokemon phenomenon, which meant that the value of the company’s shares rose as much as 86%, so that Nintendo could add billions to its value. In addition, the title has enabled the concern to break the Japanese record exchange (Friday’s turnover of shares resulted in the largest gain of the day throughout the century), and the game also helps other companies (turnover of McDonald’s rose sharply after the toys Pakemon appeared in Happy Meals.)
The only question is how long Nintendo manages to maintain interest Pokemon GO – often because we’ve seen situations in which companies on the wave phenomenon of a product soared up to then just as quickly fall. However, given that the Pokemon GO is still not available in many countries (and the creators have an ambitious plan to release the game on the 200 markets), this increase probably still will take some time.
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