Data, data, data. Acquisition LinkedIn is the acquisition by the giant Microsoft, more than 430-million database of contacts largest business social network in the world. It is primarily a giant injection of knowledge for business applications and services Microsoft boldly coping as a standard service in the era of digital transformation. In particular, will benefit Microsoft Dynamics CRM products and package Office365.
Imagine a combination of these extremely valuable data stored in business systems information – get a uniform, professional profile of a potential customer (or a candidate or a competitor), we get a contextual flow of his activity and is immediately in the context that we interests (business environment). Additionally, if you add a person to our CRM system, we have full access to the history of his entries, career and relationship with our competitors and potential customers.
It seems to me that one of the first benefits of the purchase LinkedIn is deep integration with Dynamics CRM and Delve – product line Office365. On the basis of the recommendations and a vast collection of metadata profiles on LinkedIn, users of CRM Online and Delve will be able to get a recommendation on LinkedIn. Of who the market is an expert in a particular area, but also who was ever interested in your product or service.
In principle, one can conclude that Microsoft bought the LinkedIn database, not the concept of the portal. That is clear.
Knowledge. Microsoft has an impressive portfolio of business products. Outlook is a knowledge of our calendar and appointments, Delve says a lot about the documents created in our company, Sharepoint gives access to internal communications, and Microsoft Dynamics CRM is a database of our relationship with customers. A LinkedIn? The company has established Economic Graph LinkedIn – a digital representation of each employee and his CV every available job, and all the necessary skills that a candidate must have in order to be able to get the job. Moreover, LinkedIn should be a tool of social learning Lynda.com, a service that facilitates the acquisition of these competences. Microsoft is even more data for machine learning Azure, analytics and process BI, and the ability to create a service where organizations are beginning to benefit from business systems (including CRM) having already “ready” data packet on the market.
this will benefit the Office 365. Powerful injection products receive information from Office 365. it is speculated that this will sell a subscription package of office software in the cloud increases, especially for large organizations and small businesses. Remember that the Office is a powerful tool, with 1.2 billion people, of which 70 million are business subscriptions. Microsoft CEO Satya Nadella, in a letter to employees explained that the acquisition of LinkedIn is the fulfillment of the vision of redefining anew the notion of productivity in business. Also notes that elements such as the way in which people are looking for work, build competencies, sell, offer solutions, doing the work and finally achieve success, require a coherent, connected to the business world. Places network that gathers associated with work-life information (LinkedIn) and expertise with Office 365 and Dynamics CRM.
And we are witnessing the beginning of the world. If you are using Dynamics CRM to search for and track sales leads, LinkedIn will give you easy access to a database of contacts.
Cortana and mobile. Intention to buy LinkedIn fits into the concept of the cloud first, mobile first Microsoft. The company is consistently developing its cloud solutions, adapt them to mobile devices to Dynamics CRM analytics / BI and social tools accessible from anywhere, anytime. LinkedIn had in the previous quarter, more than 45 billion page views, and 60% of the traffic comes from mobile devices.
After the integration of the vast database records from Corte, we can expect a great oriented, private, mobile and digital assistant. Access to the database is the LinkedIn information about successes people, promotions, awards, events that interest them. Currently, Cortana has access to basic information and can eg. To suggest what time you should go out to catch the meeting on time. How he sees the future of Microsoft? Digital assistant will be able to present a wider context, a lot of extra information will help lead the conversation so as to build mutual commitment.
Commenting on Jacob Skałbania, Lead Consultant, Partner at Netwise
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