Google is not lucky to social media. Google+ platform, which had a challenge to Facebook, turned out to be significantly delayed the project and won the hearts of Internet users. Today, malicious joke that the G + benefit employees of Mountain View. And the joke is probably pretty close to the truth.
Similarly, in the case of instant messaging, which, if Google has never proved to be a resounding success. This applies to both the now defunct Google Talk, Google+ Messenger, as well as their successors Hangouts, which is both a platform for video calls, online chat and VOIP.
This last product can not, of course, called a complete flop. Service is running and is doing well, but nobody treats her as a rival for the most popular Internet instant messaging (Messenger, WhatsApp, snapchat) whether the application dedicated to video calling (Skype, Facebook Video Call).
Fig. Google / YouTube
The head of Google’s Sundar Pichai, of course, is not that’s great, because I perfectly realize that building a powerful Internet ecosystem without popular communication tools it is virtually impossible. That’s why Google has once again try his hand at this weight class.
At yesterday’s conference, Google I / O 2016 we met two new messaging mobile, to help the company from Mountain View in reference rivalry with the biggest competitors in this field – Facebook, Microsoft and snapchat.
Fig. Google / YouTube
The first is the Allo , a universal instant messenger acting on the basis of our phone number, which is to operate both on Android and iOS. Its biggest advantage is to be an intelligent assistant to Google. Yes, the same one with which we communicate today using the Google Now.
During a conversation with another person, Allo on a regular basis will keep track of the context of our discussion, suggesting suggested answers. For example, when a friend shows us a picture of our dog, Allo offer us the answer, “What a beautiful shepherd”. Built assistant because he can analyze not only the text but also photos. When our conversation go down while on the forthcoming Champions League final, it Allo remind us warehouses Atletico and Real Madrid, will present the most beautiful goals of Cristiano Ronaldo and tell you what the weather will be at the end of May in Milan.
of course Allo not be brazenly headwaters to talk with our friends. Instead, in the upper right corner of the communicator will appear announcing that our assistant has something interesting to say. For example, when a friend shows us a photo of delicious spaghetti, Allo suggest the nearest restaurants serving these dishes. So we can say that in this respect the new communicator Google refers to the bots, which a few weeks ago zawitały on Messenger.
Fig. Google / YouTube
Allo are also a few features that we know well from snapchat. Features that slightly older generation may seem trivial, but the younger ones often can not imagine life without them. With Allo, so we will be able to zoom in or out of our messages, draw on a photo to send a friend and enrich the conversation about smileys and other multimedia. For me, it’s really nothing special, but maybe I’m too old for such things.
He was a Messenger, a snapchat. It and Telegram. Since communicator Allo wants to draw the security of communications. Talks in Allo to be fully encrypted and the application mode will be “incognito”. Thanks to him, our messages will automatically disappear after a few or several tens of seconds after they are sent. Of course, depending on your preferences.
Fig. Google / YouTube
Duo, which is simplicity and functionality
Duo this, in turn application for video calls, which in many ways resembles FaceTime’a. The communicator is connected to our phone number and supports encryption end-to-end, which will allow us to talk “face to face”. No-frills, no million of unnecessary features. It has to be simple and functional.
Duo has two unique features. The first of them was baptized as “knock-knock”. Thanks to it, before answering the call see a live person who is trying to reach you. In principle, it looks very interesting, but a little afraid that in the future, “knock knock” may be the source of many not very comfortable situation, which I would prefer at this point does not dwell.
Fig. Google / YouTube
Another novelty in the Duo will be back communication protocol QUIC, which is to ensure the application smooth and stable operation even when we use free Internet connection. Those who were (not) the pleasure of talking by Skype on a weak link realize how important is this stability.
At first glance, the two messengers make a really good impression, which does not mean that the space conquer the hearts of users around the world. Competition in this market is extremely fierce and search engine monopoly Google today is not longer guarantee anything.
What can attract Internet users to new tools Google is certainly their integration with the entire ecosystem of the Mountain View. If the assistant at Allo prove so useful, as suggested this during yesterday’s presentation, the Duo will communicator simple, stable and secure, then Google can really mess up a little bit. Otherwise, the two applications will share the fate of their predecessors.
Allo and Duo to appear on devices with Android and iOS this summer.
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