analytical Company IDC has published a report on smartphone sales in last quarter and throughout 2016. A document full of surprises and zaskoczeń.
In the fourth quarter of 2016. Apple, for the first time in five years, surpassed Samsung in number of smartphones sold. The company from Cupertino has put on the market to 78.3 million units (growth of 4.7% yoy), while its South Korean competitor “only” $ 77.5 m copies (a decrease of 5.2%.)
This is the effect of excellent sales of the iPhone 7 and iPhone 7 Plus, which translated into record quarterly results Apple. This is also the effect of the image is the crisis that Samsung is struggling with the explosion of the scandal of the Galaxy Note 7.
In third place traditionally follows the Huawei, which is provided to the market of 45.4 million units (an increase of 38.6 percent). Behind him appeared, and other Chinese manufacturers of OPPO (31.2 million) and in vivo (24.7 million). I should add that both companies have noted the phenomenal growth in sales and 116,6 104,7%.
Apple and Samsung minus
Despite the excellent quarter, Tim cook should not exaggerate with optimism. If we look at the sales results in the context of the whole year, it’s not good for both Apple and Samsung. Both companies are struggling because of falling sales.
Samsung is still niezagrożonym leader with of 21.2%. market share of smartphones (311,4 million units shipped), but last year scored a 3 percent decline in sales. In the case of Apple, the decline was even greater (7 per cent). Apple retained its second place with 14.6 percent. market share (was 215.4 million sold devices), but also need to be alert.
Huawei grows in power
in Particular, that behind her is hiding for Huawei. The Chinese giant has made another fantastic year. Last year put on the market 139.3 million units of smartphones, which led to 9.5%. share, as well as more than 30 percent growth in sales. Huawei consistently barrels up. Today it is still difficult to imagine that in the coming years, the Chinese could shoot down from the pedestal of Apple or Samsung, but the fact remains that their distance from the market leaders, it is becoming less.
“Huawei has achieved success in China and many European countries, and now trying hand in the United States. It is in this market a serious player, still not resolved," – the report says IDC.
2016 is also the year of two other Chinese developers – OPPO and in vivo. The first of the companies sold and 99.4 million smartphones (6.8 per cent. market share), and the second and 77.3 million (5.3 per cent. market share). Both manufacturers recorded triple-digit sales growth, respectively 132,9%. and 103,2 percent.
Their success is, above all, excellent sales of smartphones in the domestic market, although it should be noted that OPPO and vivo try their hand also outside China – particularly in the middle East and in India. With the first success.
In an even more difficult situation is, and Xiaomi. The company called the “Chinese Apple” is no longer to be considered not only in the world but also in China. In 2016, Xiaomi sold in China less smartphones, not only from OPPO, Huawei and vivo, but also… Apple.
See also: Apple is already 40 years, but not always able. All this because of Steve jobs…
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