for the first time in five years, Apple has sold more phones than its main rival, Korea’s Samsung. The results for the fourth quarter significantly beat analysts ‘ expectations. Good opening, has issued a new model iPhone 7 Plus. Apple CEO promises the return of capital in the United States, if trump will reduce corporate taxes.
After the end of the trading session on Tuesday, Apple gave its results for the fourth quarter. Few expected that would be so good. As revenue and profit beat market forecasts.
net Profit was 17.9 billion dollars and was only slightly lower than a year earlier (18.4 per billion). In terms of the action it gave 3.36 dollar, and analysts expect 3.21 USD. Throughout last year, the company earned 45.7 billion dollars less than in 2015, but much more than in previous years.
exceeded analysts ‘ Expectations, data on income, which amounted to 78.4 billion, is expected to reach 76.5 billion.
the Profit of service companies Apple (Apple Store, Apple Pay and ICloud), increased by 18.4 per cent., mainly due to games like Pokemon or Super Mario Run.
experts point out that many customers refrained while shopping, expecting for the decade IPhone in the market, the company will release a new, high-tech product with features such as wireless charging, better touch screen or OLED screen with even better parameters, reports Reuters.
these results over-the-counter market (the report came out after the close of the session) responded with a 3 percent growth rate of the stock. This will increase the profit of shareholders, which since mid-November and closed on Tuesday, earned 15%.
For large increases did not happen, because Apple careful, if we are talking about the forecast for the current quarter. Mainly due to a strong dollar, which hits the profits of exporters.
Samsung fell to second place
it was Sold in the fourth quarter in the amount of 78,29 million IPhones; compared 74,78 million in the previous year. Analysts expected an increase, albeit a smaller company FactSet StreetAccount provides that sales will increase to 77.42 million UAH.
He broke the results of the previous leader of the world market, i.e., Korea’s Samsung Electronics, which sold 77,5 million smartphones, according to Strategy Analytics. This is the first time from the end of 2011, when Apple surpassed its main competitor.
For Apple iPhone is the main source of income, constituting two-thirds of total revenue.
Analysts predict that the company will sell in the first quarter 53,43 million smartphones, reports FactSet.
credited credited latest Apple i.e. iPhone 7, which entered the market in a period of declining global demand for smartphones and fill the market of cheaper models of Android phones.
Apple was also the failure of the company to the image of Samsung with the burning batteries in the model Galaxy Note 7.
Apple CEO promises the return of capital in the United States, if trump will reduce taxes
Tim cook, Apple CEO, stated at the presentation of results, which in the case of the implementation zapowiadanego through Donald trump’s tax cuts, the capital of the group in the amount of $ 200 billion could return to the US, Reuters reported.
- while we wait and watch, cook said analysts. – We are always looking for opportunities for acquisitions. No such amount of capital that we stopped only because of the value. It’s more a matter of strategy, he added.
Apple is looking for a new main sources of growth, such as Apple TV. Cook noted that sales of the Apple Watch was a record, but did not name the number.
Analysts expect that the company will focus on selling services, in a situation when the market shrinks. Services Apple provide a higher level of profit and can cover the costs of the introduction of new OLED displays.
the Profitability of Apple, however, is so high. The group sends in the level of 38-39%. the profitability of gross sales.
cook said Tuesday that service revenues will double in the next four years based on the customer base of iPhone and ipad.
the Fall in China
failures can be attributed to Apple’s revenues in China, which fell by 11.6 percent. to 16.2 billion dollars in the fourth quarter. The management of the company perceives them, however, and so as well.
the Company explains, in particular, a strong dollar, which made her even 40 percent increases in some markets. In terms of yuan, the sales remained at the same levels as a year earlier.
samsung, apple, iphone, iphone7
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