Do not be surprised. As today odpalicie Facebook, will be there waiting for you a new prompt to accept cookies. Starting today, Facebook will in fact display advertising to those who with Facebook do not use.
By the way, Facebook promises to improve the quality of ads on the internet (at least those of his), and provide a tool with which the ads will be able to give up.
Facebook again asking you to accept cookies
So far, Facebook display ads only to those who either have an account on Facebook, or were with him connected, for example through Facebook Connect. from today there is no such requirement – advertisers who use the services of Facebook Audience Network can present their ads to those who with Facebook do not use.
of course, these ads are associated with cookies, which are collected on the site Facebook. with the service knows the user preferences and on the basis of personalized content that we provide, and – of course – advertising.
what about those who do not belong to Facebook?
In a statement, Facebook rather curtly informs that conforms to European Union law. It is probably the aftermath famous case a few weeks ago, when it turned out that Facebook keeps track of the Internet users who do not have it established account.
According to the report, the Belgian specialists, enough to go to any site Facebook, for example, the with information about an event, to fall into the trap of analytics Facebook. What’s more, it would be too, so that the plug, I like it ‘installed on the outer sides of the same collect information about users, even if you missed it is not used – enough to simply go to the site. Services, which are, like it ‘at home is already more than … 13 million.
Is that really it? We do not know. However, we can presume that today’s new policy prompted to accept the cookies and open to ads displayed outside of Facebook is not accidental. So yes – Facebook will now officially collect information stored in cookies also from those who have the service do not use.
Good news – you will be able to unsubscribe from advertising
Facebook uses big words – today that more will care about the quality of the ads that aim to improve the quality of creations and forms of advertising, especially in the mobile web, he wants to be more transparent in its policy of cookies (you can now view a list of all the cookies that the service uses, what is not generally an industry standard), but far more important is that the ad will be able to unsubscribe.
they will be able to do not only Facebook users, but also those who do not have a Facebook account, but they see advertising from its network. Well, not all, because – if I understand the statement Facebook – will not give off advertising services and applications, the Facebook, but advertising external services will be disabled.
What is also important – changes in the nature of accepted ads can be made not only in the global settings of Facebook, but also with the level of each ad to be displayed. What’s more, it will be able to do the users outside Facebook.
New control panel advertising
From the business point of view, the most important, however, is the debut advertising Facebook outside the service.
It’s really important motion
Today, Facebook is a powerful advertising agency that does not work you just inside his own great service, but also outside it. Aim known – fight with Google on the market website advertising. Looking at how rapidly expanding its advertising business on Facebook, on the site Google I would be very concerned about.
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