The report “Ericsson Mobility Report” drew attention to a few key trends that in the coming years will be crucial for the development of the mobile market in the world.
Smartphones offensive
the first trend highlighted in the report is a further dynamic growth of the mobile market, which will play a dominant role device included in the smartphone category.
the number of subscriptions of smartphones continues to grow. Expected in the third quarter of 2016. It will surpass the number of subscriptions of traditional mobile phones (basic phone). 2021. Subscriptions smartphones will almost double, from 3.4 billion today to 6.3 billion in 5 years. According to the report, the current number of mobile subscribers (unique users) amounts to 5 billion – is the result of the dynamic development of mobile technology in the past few years.
Analysts predict that in 2016. will be achieved a quantum leap in the speed of mobile internet. LTE network will be able to transfer data at a speed of 1 Gb / s.
The emergence of devices that enable the use of such speed is expected in the second half of 2016., Initially in markets such as Japan, United States, South Korea and China, in a slightly longer term, to other markets. Mobile users will be able to enjoy instant access to data, downloads will be about two-thirds faster than at present.
the Internet of things is the future
the report predicts that the number of devices IoT (Internet of things) is likely to exceed the number of mobile phones, and 2018. this will be the largest category of devices connected to the Internet.
– We expect that in the years 2015-2021 the number of devices IoT will increase by 23 percent. per year, for an increase to the greatest extent will correspond to mobile devices IoT. In 2021. With a total of 28 billion devices connected to the Internet 16 billion will be in the category of IoT – forecast report.
The leader in introducing new devices IoT will be Western Europe – the number of devices on the market to grow by 400 percent. 2021. Rapid growth will be caused primarily by the need to meet regulatory requirements, including those of smart energy meters, and the growing demand for cars connected to the Internet and equipped with eCall, which according to the EU directive is to be installed in cars from 2018 .
– the development of IoT faster due to a drop in prices of equipment and development of new, innovative ways to use them – emphasizes Rima Qureshi, senior vice president and chief strategy officer of Ericsson. – 5G network whose commercial launch is planned for 2020, will offer new opportunities, crucial to the development of IoT. This is partly sliced the network and the ability to connect a much larger number of devices than is possible with current generation networks.
Video king of the network
the report also shows a significant change in habits with watching video. The amount of data used phones to watch video on smartphones increased by 127 per cent in just 15 months (2014-15). Over the past four years (2011-15) the amount of time spent by teens watching TV and video content on a television screen decreased by 50 per cent., In the same period of time watching TV and video content on your smartphone increased by 85 percent.
All of this information , coupled with the fact that the growing generation of mobile users is a group of the greatest uses data to streaming video (including Wi-Fi and cellular data) make are the most important consumers that mobile operators should monitor.
Learn more: mobile internet, internet of things, video on the web, internet LTE
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