From London to Warsaw? Samsung surprises with its movement. The new headquarters giant in Poland ?! [UPDATE] – Gazeta.pl

Later this year, Samsung has to move European headquarters from London to Warsaw. The company has not yet confirmed the information, but give her, among others, Korean media. According to their information, the process has to be completed later this year

This is some surprise, because in Europe, Samsung is doing nienajlepiej – in the last year, sales fell here by as much as 22.7 percent. The company has not decided to introduce on the European Runek one of its flagship products – Samsung Galaxy Note 5.

You probably related to the planned przenosinami was the May visit to Poland, Vice President of the group, Lee Jae-yong.

If this information proves to be true, can indicate changes in strategy in European markets. The countries of Western Europe are much more saturated products and gaining market there more difficult. Meanwhile, Central and Eastern Europe still has a much greater potential, and Samsung has been here a very strong brand.

UPDATE

Samsung Poland made the following statement:

Referring to the current media rumors about the alleged transfer the seat of the European headquarters of Samsung Electronics from London to Warsaw to announce that our European headquarters is in Great Britain in London in Chertsey. We are very pleased with Samsung’s position on the European markets and we look forward to another year of successful development.

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