Wednesday, March 25, 2015

Forget the point of customer service operator or in the e-shop. From … – Spider’s Web

During the conference, F8, among other changes in the functioning of Messenger, Facebook representatives showed Messenger Business, which is a new way of communication between the company and the client.

As said a representative of a social networking site for business Messenger is set aside to rest an era of endless series of calls from consultants, the long wait for contact management, or troublesome times scored dialing on the phone, you sure would get through to the appropriate department store.

End spam – Messenger only source of information

The action of the new service was presented with the help of two first partners, Everlane and Zulily. For example, if a customer ordered a product from Everlane, and would like to change the order, do so directly from the Messenger.

 messenger business

Also information about changing the status of the order will no longer be delivered via e-mail, but it is through Facebook messaging. The plans are also functions like tracking shipments, newsletters, or browse listings – all within a single application.

How far will the expansion of territories Messenger on business-to-consumer relationships, we do not know, but considering the presented today, the ability to integrate other applications with Messenger, the possibilities are really huge. Just a week ago, Messenger has included a feature to transfer money between users – who knows, maybe in the near past, we will not make purchases through Facebook?

messenger-Business2

It is not known if plans go beyond e-commerce, and how Facebook plans to expand the communication functions within companies. If the Messenger would become a real business communication platform, not only to contacts with customers, but between them, the Facebook can suddenly become serious competition even for Slackware.



Facebook knows what he’s doing

The idea of ​​customer service integration with Facebook Messenger I think it is a brilliant move. Messenger is an application that virtually everyone has a phone, which every day is enjoyed by millions.

If only the company Mark Zuckerberg can convince your idea to chain stores, we have to deal with a real revolution in stagnant relationship between the customer and the seller.

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* Image Home from website Shutterstock

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