Tim Cook, Apple’s chief, published a open letter to their customers. Described the privacy policy of the company and referred it directly to the practices of Google and Facebook. This is certainly in part an attempt to improve his image with the recent leak nude photos of celebrities with iCloud, but you have to admit that hits the spot.
You’re the product
In his letter Tim Cook does not spare criticism of other companies and clearly writes that the free services they offer are not the product, and the user is not the customer. It’s really us, and more specifically our data, we are a product which sells Google and Facebook, not their service. In the letter we read:
Several years ago, users began to realize that when a service is free, we cease to be customers. We become a product. At Apple, we believe that good service should not go hand in hand with the loss of privacy.
Our business model is very simple: sell great products. Do not create user profiles based on the content of their e-mails or browser history, to then sell that information to advertisers. Not monetyzujemy information that you store on your iPhone or iCloud. We do not read your e-mails or text messages or to sell something then you / Our software and services are only that our devices work better. And that’s it.
All apps care about our anonymity
The text is also listed how many things Apple is doing to our data remain safe. For example, in the Maps application:
Our business is not based on income from advertising, so we in this (tracking users) do not care – the rest, even if we wanted to, we can not.
do not have anywhere to log in to use Maps, and each user is identified by a random identifier, which resets every now and then, if you use applications. What’s more, Maps also shares information about routes into segments, which prevents not only Apple, but also any other person, full restoration of routes traveled by you.
photo. Apple
For this interested me very reset the MAC address of the device:
(…) wi-fi hotspots can track your every move by scanning your MAC address. The MAC address is a unique string that identifies the device on the network. With iOS 8 have access to a new feature that protects your privacy by randomly changing your MAC address when your device is looking for open networks. Because your MAC address is constantly changing, when you’re not connected to a network, you can not use it to track you.
aftermath of revelations Snowden
In addition to bringing a clear boundary between Apple hardware manufacturer, and Google and Facebook, Tim Cook also draws attention to the problem of governments that more boldly trying to pull our data from the network. This segment opens a strong statement: “Our commitment to protecting customer privacy because the government sent a letter of access to data.” Then there is also firmly:
Injunctions sharing the information sent by governments are the consequence of doing business in the digital age. We believe that you have to be clear, in so far as permitted by law, in cases such orders. In addition, Apple has never cooperated with any government agency from any country, to create a “back door” in our products and services. Also, never let any government access to our servers. And never let.
New hand
Apple blows pretends not only hits the crux of the problem at the same time putting his biggest rivals on the carpet. Cupertino finally played his strongest card – are a manufacturer of hardware and can afford a more pro-consumer strategy than Google. I do not have to reach into our box to earn. The question is whether users of their privacy so much interested in …
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