Bloomberg, citing its sources, reported that Google plans next year to start new service. UnPlugged, costing less than $ 35 a month, would be competition for Netflix. Service apart from the TV series and movies would also offer access to TV channels.
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Negotiations with BCUniversal, Viacom, Twenty-First Century Fox and CBS are not supposed to easy, because content developers do not want to agree to such a low price of the service.
Google seems to understand that the best model to access the content access is mixed. Users with one hand, they want solutions “on demand” – the base films and series that you can play at any time. On the other hand, they appreciate the convenience of traditional television, which itself “suggests” content. Broadcasters are looking for, in turn, new ways to reach customers – they have no matter whether the user receives a signal via satellite, cable TV or the Internet, hopes to increase the range. “YouTube TV” can help.
Agency eMarketer predicts that by 2018, YouTube will have 185 million unique users, representing 67% of all Internet users.
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