Google intends to join the competition for emerging market VR. During the conference, Google I / O has announced Daydream platform to support virtual reality. Also disclosed is a new service based on an intelligent assistant.
Digi-Capital predicts that by 2020. Market revenue AR / VR will reach 120 billion dollars. About providing a place for entering the market of virtual reality compete for all major companies from the new technologies. Only in the first quarter of 2016. In the development of VR and AR (virtual and augmented reality) invested more than $ 1.1 billion. – Compared to approx. $ 700 million. throughout 2015.
The main players in the market of equipment for use VR to date are: belonging to Facebook Oculus responsible for goggles Oculus Rift and – thanks to an agreement with Samsung – Mobile Gear VR, as well as the HTC Vive goggles and Sony PlayStation VR. Its presence in the market also noted Google.
- Google as one of the first companies in the world invested in the development of VR platform based on Google Cardboard. So far, the cardboard goggles used by over 5 million people, and the applications have been downloaded from Google Play more than 25 million times. This makes Cardboard VR most popular platform in the world – said in an interview with PAP Technologies Piotr Zalewski of Google Poland.
During the last conference Google I / O in California, the company presented new solutions in the field of virtual reality, thereby signaling the intention to further invest in this market. One of the main topics was the announcement of platform speeches VR Google Daydream. The basis for its action to be smartphones that support the new, yet unnamed version of Android (tentatively referred to “N”).
- Daydream is the next step in the development platform VR – in the autumn of this year will be certified goggles, and several leading manufacturers of smartphones and a new version of Android supports Daydream. This will provide a much better quality and depth of experience than Cardboard – promised Zalewski.
Google is working on the equipment to handle Daydream, among others, ARM, Qualcomm, MediaTek and Imagination Technologies. Among smartphone manufacturers who make available in autumn compatible models are: Samsung, HTC, ZTE, Huawei, Asus, Xiaomi, Alcatel and LG. Applications on the platform to ensure, among others, HBO, Ubisoft and the NBA.
- Google now has successfully developed a virtual reality in terms of two areas – education and the arts – said Zalewski. – “Google Expeditions” is a solution that allows the use of VR in the classroom with a wide variety of items. In turn, the “Tilt Brush” is a completely new creative tool that takes full advantage of the potential of virtual reality – he said, citing recently disclosed tool to create virtual spatial images.
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