For a few days the excitement aroused the announcement that the European Parliament will call on the European Commission to” share “Google. The day has come and awaited EP adopted a resolution , in which about Google not a word, and the whole concerns the need to create a Digital Single Market.
The resolution takes so many issues: cyberbezpieczeństwie and net neutrality, innovation and benefits for consumers and businesses. JCR is a market worth € 260 billion and millions of new jobs. It billions of savings for consumers and end inequality due to the country of residence. In a word: a fairy tale.
Almost, because lurking behind bushes nasty bad wolf dominant monopoly on the digital market and use that position to suppress competition and consumer use. It is therefore necessary leveling playing field for all players. And so we are approaching, after reading a few pages of a document, the points 15, 16, 17 and 18, which are associated with Google.
These points treat because wyszukiwarkowych services and harm their relationships with other services. A key piece of the resolution, in the literal, English follows:
Notes That the online search market is of Particular Importance in Ensuring competitive conditions within the digital single market, given the potential development of search engines into gatekeepers and The Possibility of commercialising they have secondary exploitation of information Obtained; calls, the Therefore, on the Commission to enforce EU competition rules decisively, based on input from all relevant stakeholders and taking into account the entire structure of the digital single market in order the ensure remedies That is truly benefit Consumers, Internet users and online businesses; calls, furthermore, on the Commission Consider this expression of interest Aimed at unbundling search engines from other commercial services as they are potential long-term Means of Achieving the aforementioned aims;
The last verse of this passage is exactly that what digital people waiting for a few days: The EP calls on the Commission to consider proposals to separate search of other commercial services. Because the search engine market in Europe for more than 90 percent. is dominated by Google, the record most concerned about this company. But not only.
Is for that sentence should make a fuss? The initiative itself Digital Single Market is absolutely necessary, it is the market fragmentation reduces the chances of European Internet companies that may not like American or Chinese companies benefit from economies of scale. So let JCR rise as soon as possible.
But what about the Google? Well, Parliament has no power of ruling against an American corporation. The European Commission is unlikely to be willing to go in the direction of the resolution in the negotiations on a free trade agreement with the US.
The more that Americans as they gave to understand that the European initiative they do not like. So why this game? Some commentators suggests that “anti-Google’owy” record of the work of European, especially German publishing lobby. Others – it’s a purely political ploy aimed primarily at the European Commission. Regardless of pedigree rezolucyjnych findings anyway it is worth asking the question that asks today, “The Economist” : whether and how to regulate monopolies digital? Is the possible implementation of recommendations PE actually would provide benefits to consumers and have a positive impact on the competitiveness of European companies? Analysts ‘The Economist’ claim that rather the contrary.
The problem of digital regulation of markets for many years has economists and antitrust authorities, the previous hot discussion took place at a time when a symbol of evil in the digital world was Microsoft.
Antitrust Trial conducted by the US against the company did not lead to landmark decision, however, has provided an enormous amount of knowledge. Still a classic is a book Hal Varian and Carl Shapiro “Information Rules “. Shapiro worked in the US Department of Justice, where he is engaged in antitrust matters. Hal Varian is chief economist at … Google. And an antitrust investigation against Google started in 2010. By the European Commission takes and certainly still valid, the previous Commission was unable to get things done. So let’s wait for the decision.
A waiting celebrate appointment today, the European Data Protection Supervisor – it will Giovanni Buttarelli, and his deputy Wojciech Wiewiórowski, our steadfast Inspector General (the Inspector General Personal Data). Congratulations!
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